Job Description

Creating and executing a strong performance marketing strategy & execution planDeveloping and managing digital prospecting and remarketing campaignsManaging budgets and campaigns across all digital channels to drive strong returnon investment and efficient CACImplementing A/B testing and conversion rate optimizationEnsuring successful planning, execution, and optimization for key traffic KPIs viapaid, organic & own media channelsIdentifying and testing new channels to continue to meet or exceed establishedcritical metricsImplementing marketing automation and lead-generation strategiesWorking closely with the management to share funnel conversion improvementideas, feedback & present resultsMeasure and report the performance of all digital marketing campaigns, and assessagainst goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights.Brainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCreate landing pages and optimize the user experienceEvaluate emerging technologies. Provide thought leadership and perspective foradoption where appropriate.Execute tests, collect and analyse data and results, identify trends and insights inorder to achieve maximum ROICreate and execute link-building strategy.Determine measurable goals that demonstrate improvement in marketing effortsConduct page optimization for search engine marketingMonitor performance metrics with SEO agency.Prepare creatives for marketing

Expertia AI Technologies