Job Description

Creating and executing a strong performance marketing strategy & execution plan
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return
on investment and efficient CAC
Implementing A/B testing and conversion rate optimization
Ensuring successful planning, execution, and optimization for key traffic KPIs via
paid, organic & own media channels
Identifying and testing new channels to continue to meet or exceed established
critical metrics
Implementing marketing automation and lead-generation strategies
Working closely with the management to share funnel conversion improvement
ideas, feedback & present results
Measure and report the performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the in
sights.
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Create landing pages and optimize the user experience
Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate.
Execute tests, collect and analyse data and results, identify trends and insights in
order to achieve maximum ROI
Create and execute link-building strategy.
Determine measurable goals that demonstrate improvement in marketing efforts
Conduct page optimization for search engine marketing
Monitor performance metrics with SEO agency.
Prepare creatives for marketing