Job Description

### Job Information


Company


Yubi Date Opened


12/24/2024 Job Type


Full time Work Experience


1-3 years Industry


Financial Services City


Mumbai State/Province


Maharashtra Country


India Zip/Postal Code


400056 ### About Us


Yubi stands for ubiquitous. But Yubi will also stand for transparency, collaboration, and the power of possibility.



From being a disruptor in India's debt market to marching towards global corporate markets from one product to one holistic product suite with seven products



Yubi is the place to unleash potential. Freedom, not fear. Avenues, not roadblocks. Opportunity, not obstacles.




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Performance Marketing Associate JD For Aspero

Job Title: Performance Marketing Associate

Location: Bangalore/ Mumbai

Availability: Immediate joiners preferred

About the Role: We are seeking a dynamic and result-driven Performance Marketer to join our team. The ideal candidate will have hands-on experience managing large-budget campaigns across Google Ads, Facebook Ads, affiliate marketing, and app marketing channels. If you have a growth mindset, a hustling attitude, and a knack for data-driven decision-making, we want you on our team. Prior experience in the BFSI sector will be an added advantage.

Key Responsibilities:

• Strategize, manage, and optimize performance marketing campaigns across Google Ads, Facebook Ads, affiliate platforms, and app marketing channels.
• Analyze large-scale user acquisition funnels and deliver actionable insights to optimize ROI.
• Build and maintain performance dashboards and set up event tracking using tools like Google Analytics, Mixpanel, or similar platforms.
• Collaborate with product and business teams to align marketing campaigns with organizational goals and ensure effective stakeholder management.
• Conduct in-depth analysis of user behavior on websites, landing pages, and app journeys to enhance user experience and conversions.
• Implement SEO and ASO fundamentals to improve organic traffic and app store visibility.
• Generate data-driven insights and reports to assess campaign performance and identify growth opportunities.
• Monitor and manage budgets efficiently, ensuring optimal performance across all campaigns.

Requirements:

• 1-3 years of experience in managing large-scale performance marketing campaigns.
• Proven hands-on expertise in Google Ads, Facebook Ads, affiliate marketing, and app marketing.
• Strong understanding of tracking tools like Google Analytics, Mixpanel, Appsflyer, or similar.
• Proficiency in creating performance dashboards and setting up event tracking.
• Excellent analytical and problem-solving skills, with experience in analyzing user behavior on websites and landing pages.
• Fundamental knowledge of SEO (Search Engine Optimization) and ASO (App Store Optimization).
• Ability to analyze funnel-wise user acquisition data and derive meaningful insights.
• Strong stakeholder management skills, with the ability to work cross-functionally with product and business teams.
• Growth mindset, hustling attitude, and ability to adapt to fast-paced environments.
• BFSI experience is a plus.