Job Description

Company Name: Anuvaa Digital Media Agency

Position Name: Performance Marketer

Minimum Experience: 1-2 Year

Working days: Mon-Fri

Timings : 10 am -6 pm

Location: Marol naka ( 5 Mins walk from Marol naka Metro)

Company Description : At Anuvaa in Mumbai, we offer comprehensive digital media solutions, from research to implementation, to meet all our clients' needs. Our services include SEO, PPC, SEM, Social Media Marketing, Web analytics, and Bulk SMS. We continuously update our services portfolio to incorporate the latest technologies and ensure quality service delivery.

Role Description: This is a full-time on-site role for a Performance Marketer at Anuvaa in Mumbai. The Performance Marketer will be responsible for managing and optimizing various digital marketing campaigns, analyzing performance metrics, implementing SEO strategies, and overseeing social media marketing efforts. Additionally, the role involves collaborating with cross-functional teams to drive growth and achieve marketing objectives.

Roles and Responsibilities

• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications

• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google Ad Words.
• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be ope-rationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative.
• Bachelor's degree in Marketing or relevant field.

Skills

• Performance Marketing Digital Marketing
• SEM & SEO Paid Search
• Competitive Analysis Marketing
• Display Advertising PPC
• Marketing Automation Reporting

Job Types: Full-time, Permanent

Pay: ?18,000.00 - ?20,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided

Schedule:

• Day shift
• Monday to Friday

Work Location: In person