Job Description

Job Title: Performance Marketer
Experience: 2+ Years
Location: Pune
Company: Qodequay Technologies Pvt. Ltd.

Job Overview:

Qodequay Technologies Pvt. Ltd. is seeking a skilled Performance Marketer with more than 2 years of experience in the IT industry. The candidate must have strong expertise in Google Ads and Meta Ads (Facebook and Instagram), along with a deep understanding of digital marketing strategies to drive conversions and optimize campaigns. This role involves planning, executing, and analyzing performance marketing campaigns across multiple platforms to achieve business objectives.

Key Responsibilities:

• Develop, implement, and manage Google Ads and Meta Ads campaigns to drive traffic, conversions, and lead generation.
• Monitor and optimize campaigns across various channels to maximize ROI and achieve KPIs.
• Conduct A/B testing on ad creatives, landing pages, and audience targeting to enhance campaign performance.
• Analyze campaign data and provide insights and reports to stakeholders.
• Collaborate with cross-functional teams including content, design, and sales to align campaign strategies with business goals.
• Stay updated with the latest trends and best practices in performance marketing, Google Ads, and Meta Ads.
• Manage budgets and ensure effective allocation across channels.
• Continuously monitor ad spend, adjust bids, and recommend strategies for improved performance.
• Identify new opportunities for scaling campaigns and improving overall marketing performance.

Key Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 2+ years of experience in performance marketing in the IT industry.
• Proven experience with Google Ads and Meta Ads (Facebook and Instagram).
• In-depth knowledge of digital marketing strategies, PPC campaigns, and paid search.
• Proficiency in using analytics tools like Google Analytics , Facebook Analytics , and AdWords reporting.
• Ability to analyze and interpret data to make data-driven decisions.
• Strong understanding of marketing funnels and conversion optimization strategies.
• Excellent communication and problem-solving skills.

Preferred Qualifications:

• Experience in managing other paid channels like LinkedIn Ads or programmatic advertising.
• Google Ads and Meta Ads certifications are a plus.
• Familiarity with SEO and other digital marketing strategies.

Job Type: Full-time

Experience:

• total work: 2 years (Required)

Work Location: In person