Job Description

: Performance Marketing Specialist

Position : Performance Marketing Specialist
Location : Vytila, Kochi
Type : Full-time
Salary : Best in the industry

About the Role:

We are looking for an experienced Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a minimum of 1 year of experience in digital marketing, with a focus on performance-driven campaigns. You will be responsible for managing and optimizing digital marketing campaigns to drive measurable results in terms of traffic, conversions, and ROI.

Responsibilities:

• Plan, execute, and manage performance marketing campaigns across various channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Monitor and optimize campaign performance to meet KPIs (Key Performance Indicators) such as CPC, CPA, ROAS, and others.
• Conduct A/B testing and optimize landing pages, ad creatives, and targeting strategies.
• Analyze data and generate regular reports on campaign performance, providing insights for improvement.
• Work closely with the creative and content teams to develop high-converting ad creatives and landing pages.
• Manage the marketing budget effectively to ensure cost-efficient campaign execution.
• Keep up to date with the latest trends in digital marketing and advertising tools.
• Collaborate with other teams to align marketing efforts with business goals.

Requirements:

• Experience : Minimum 1 year of experience in performance marketing or digital marketing.
• Education : Bachelor's degree in Marketing, Business, or related field.
• Skills :
• Proven experience managing paid campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, etc.).
• Strong analytical skills with the ability to analyze data and drive actionable insights.
• Understanding of SEO, SEM, and other digital marketing techniques.
• Experience with marketing automation tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
• Knowledge of conversion rate optimization (CRO) and landing page optimization.
• Strong communication and teamwork skills.

Benefits:

• Competitive salary
• Opportunity to work in a fast-paced, growth-oriented environment.
• Career development opportunities and training.

Job Type: Full-time

Pay: ?12,000.00 - ?18,000.00 per month

Schedule:

• Day shift

Experience:

• total work: 1 year (Required)

Work Location: In person