Job Description

Roles and Responsibilities

Extensive keyword research skills to make decisions on all the campaigns. Build and manage campaigns across various channels including social, Search Engine, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause through analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use
reporting or visualization dashboards (demand funnel, marketing planning and budgeting,
marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic
KPIs).

Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualications

2-3 years of hands-on experience. Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels. In-platform execution experience setting up campaigns in Meta Ads Manager, Google Ads, and LinkedIn Ads Manager. Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Bachelors degree in Marketing or relevant education certificate.

Skills

Performance Marketing Google Ads Meta Ads Google DV 360 LinkedIn Ads Basic SEO Competitive Analysis Display Advertising PPC Automation Reporting
Job Types: Full-time, Permanent

Pay: Up to ?30,000.00 per month

Benefits:

Work from home
Schedule:

Day shift
Supplemental Pay:

Performance bonus
Work Location: Remote

Application Deadline: 28/02/2025