Job Description

Skills Required:

• 2 years of experience in digital marketing with a strong focus on PPC advertising and lead generation.
• Bachelor's degree/diploma in Marketing, Business Administration, or related field.
• Expertise in PPC platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and others social media platforms.
• Proven track record of successfully managing PPC Campaigns and delivering measurable results in terms of volume, quality and ROI.
• In- depth understanding of PPC best practices, bidding strategies, keyword research, ad targeting and campaign optimization techniques.
• Excellent communication and collaboration skills
• Creative thinking and problem-solving abilities with a passion for staying ahead of industry trends and best practices.

KRAs:

• Efficient and consistent Lead Generation and its cost optimization
• Develop and execute PPC strategies to generate high-quality leads and drive conversions across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others .
• Conduct keyword research, ad copywriting, and ad creative optimization to maximize click through rates (CTR) and conversion rates.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Stay up- to- date with industry trends, best practices, and algorithm updates in PPC advertising, and adapt strategies accordingly to maintain competitiveness.
• Provide regular reports and analysis to stakeholders, highlighting key performance metrics, insights and recommendations for optimization.
• Implementing conversion strategies and improving marketing results
• Researching and analyzing competitors and identifying new promotion opportunities
• Regularly review and optimize all advertising campaigns for positive ROAS.

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift
• Morning shift

Experience:

• Google Ads: 2 years (Required)
• Social media marketing: 2 years (Required)
• Performance marketing: 2 years (Required)

Work Location: In person