Job Description

PERFORMANCE MARKETING - Google AdWords

Experience of working with a digital marketing agency and D2C brands required.

KRAs &

Individual Contribution | Inter-department Coordination | Team Work Strategy to Implementation of Paid Ads for Google AdWords

Work Profile -

1- Strategize, execute, monitor, and manage campaigns across multiple platforms(organic and paid) - Google AdWords

2- Create sales funnel and lead capturing cycle

3- Manage the platform's daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return

4- Map ad formats to advertising objectives.

5- Plan and Optimize landing pages and website

6- Report on key performance indicators and lead generation initiatives

7- Craft effective pay-per-click text ads as well as continuously implement text ads - A/B testing.

8- Document campaign evolution to monitor the overall performance and identify best practices.

9- Explore new opportunities to grow campaigns more efficiently and effectively

10- Designing and working on performance metrics

KRAs:

1) Paid Ads Set up, Administration and Management:

Text | Carousal | Display | Video including Retargeting, look alike

1. Google Adwords

2. All types of ad categories

3. Budget Allocation and Optimization

Success Metrics and MQL Goals specific

4. Emerging Media

Podcast

Mobile Marketing Specific

Digital Coupon Specific

Digital PR

2) Campaign Specific preparation with team:

1. Social Media, performance, analytics, visual and content centric web calendar preparation

2. Pages/Sliders/Banners

3. Landing Page/Forms/Microsite

4. A/B Testing

5. Emailers/E-book/Download-ables

6. Social Media Creatives:

Social Media Covers

Social media Posting creative

7. Blogs and related Images

8. Website and Social Media Audit and Improvisation

9. Preparing interdepartmental inputs checklist for each campaign

10. Mapping with 4 quadrant strategy and manifestation plan

11. Video/Reels Content

3) SMO and ORM:

1. Project Planning with Milestones

2. Key Words analysis and Bidding

3. Reach/Submissions out for Results

4. Organic search enhancement & Metrics Definition- Reach, Views, Shares, Comments, Followers, Subscribers and more

-- Understanding at working/user level- Hubspot | Zoho | Google Analytics | Social CRMs | G-Suite | AWS | Trello and similar project management apps

-- Reports and Analysis for internal use and Clients

You will work closely with the:

a. Digital - Social Media and Brand ideation team

b. Content and Visual Impact teams

c. Website Management team

You should be able to

a. Strategize , plan and work with business orientation

b. Work in teams

c. Work in solace

d. Most important: Willingness to learn and implement

What kind of people are we looking for? Simple:

We don't like experts, we prefer people who are always willing to learn and are able to learn

quickly

Not a mere task taker.

Ability to work with deliverables in mind.

Entrepreneurial instinct beyond office cubicle

Intelligence to do multitasking and prioritization of work

Excellent communication skills- written oral and articulation.

Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.

Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables

Strong strategic bent with inclination towards learning and contributing.

Adaptability and flexibility to work with cross-functional areas of business.

Zeal to be driven by productivity than by activity

Self-discipline and ability to do work with self-supervision.

You do what you preach, or at least try

You not only work hard, you party hard too

You have an eye for detail

KPIs(based on IMPACT & RoI) -

1. Campaign Performance Metrics based on AIDAS

- Click-Through Rate (CTR) across platforms

- Conversion Rate (CR) per platform

- Cost per Click (CPC) and Cost per Conversion (CPC)

- Return on Ad Spend (ROAS) and Return on Investment (ROI)

- Impressions and Reach

2. Lead Generation and Sales Funnel

3. Budget Management and Optimization

4. Ad Format Effectiveness

5. Landing Page and Website Performance

6. Reporting and Analytics

7. A/B Testing and Ad Copy Effectiveness

8. Exploration of promotional media

9. Data-led Approach

Job Type: Full-time

Pay: ?20,000.00 - ?60,315.09 per month

Benefits:

Flexible schedule
Schedule:

Day shift
Supplemental Pay:

Performance bonus Yearly bonus
Ability to commute/relocate:

South Delhi, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Do you have experience working with a D2C brand for their paid ads and performance marketing? Do you have experience working with a digital agency?
Education:

Bachelor's (Required)
Experience:

total work: 2 years (Required)
License/Certification:

Google Adwords Certification (Preferred)
Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Flexible schedule
Schedule:

Day shift
Supplemental Pay:

Performance bonus Yearly bonus
Ability to commute/relocate:

South Delhi, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

total work: 2 years (Preferred)
Work Location: In person