who specializes in running successful paid campaigns on
Google Ads and Facebook Ads.
The ideal candidate must have a
proven track record of delivering high-quality leads
while optimizing ad spend for maximum ROI. You will be responsible for planning, executing, and managing lead generation campaigns that drive conversions for our business.
Key Responsibilities:
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Google Ads & Facebook Ads Management
Create, manage, and optimize
high-performing lead generation campaigns
on Google Ads & Facebook Ads.
Conduct
in-depth audience research
to target the right users and maximize conversion rates.
Set up and manage
Google Search, Display, Performance Max, and YouTube Ads
for lead generation.
Run and optimize
Facebook & Instagram lead generation campaigns
using custom and lookalike audiences.
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Campaign Strategy & Execution
Develop data-driven
advertising strategies
tailored to business objectives.
Conduct
A/B testing
on ad copies, creatives, and landing pages to improve performance.
Optimize
ad spend, targeting, and bidding strategies
to achieve the best cost per lead (CPL).
Implement
remarketing/retargeting strategies
to nurture leads through the sales funnel.
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Performance Tracking & Reporting
Monitor key performance metrics such as
CTR, CPC, CPL, ROAS, and conversion rates.
Generate
weekly and monthly reports
to analyze campaign performance and suggest improvements.
Use Google Analytics, Facebook Pixel, and other tracking tools to measure campaign success.
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Landing Page & Funnel Optimization
Collaborate with designers & developers to create
high-converting landing pages.
Analyze user behavior and make data-driven improvements to the lead funnel.
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Stay Updated on Trends
Keep up with
Google & Meta algorithm updates
and apply the latest best practices.
Explore new advertising trends and tools to improve lead generation efforts.