Job Description

1. Set up | Optimize | Management of Paid campaigns

A) Search Engine driven:

Google

Bing

Campaign/region specific

B) Social Media:

Facebook

Instagram

LinkedIn

YouTube

Quora and others

2. Deep understanding of digital marketing concepts , brand management and demand generation.

3. Professional level knowledge (not just as a user or a hobbyst) of social media platforms and paid media landscape, including new/shifting platforms and algorithms.

4. Own, manage and grow digital channel outreach for clients.

5. Online Reputation Management process and structure.

6. Email, WhatsApp, Telegram Marketing and Analytics

Performance Areas -

1- Strategize, execute, monitor, and manage campaigns across multiple platforms - Google Adwords, Facebook/Instagram Ads, LinkedIn Ads, Quora Ads etc.

2- Create sales funnel and lead capturing cycle

3- Manage the platform's daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return

4- Map ad formats to advertising objectives.

5- Plan and Optimize landing pages and website

6- Report on key performance indicators and lead generation initiatives

7- Craft effective pay-per-click text ads as well as continuously implement text ads - A/B testing.

8- Document campaign evolution to monitor the overall performance and identify best practices.

9- Explore new opportunities to grow campaigns more efficiently and effectively

10- Ensure a data-led approach to all activity, creating a clear test & learn strategy

Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time

Schedule:

• Day shift

Ability to commute/relocate:

• New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 2 years (Preferred)
• Performance marketing: 1 year (Required)

Language:

• English (Required)

Work Location: In person