Job Description

Company OverviewVilvah is a dynamic and rapidly growing Direct-to-Consumer E-commerce brand that specializes in offering sustainable, safe. and natural skincare and haircare products. With a commitment to sustainability, ethical sourcing, and customer satisfaction, Vilvah has quickly become a prominent player in the beauty and wellness industry.Job OverviewWe are seeking an experienced and data-driven Performance Marketer to join our dynamic team. In this role, you will be responsible for planning, executing, and optimizing high-performing digital marketing campaigns across various platforms, with a primary focus on Google and Facebook Ads. You will work closely with the marketing team to drive customer acquisition, increase brand awareness, and maximize return on advertising spend (ROAS).Responsibilities:

• Develop and implement comprehensive performance marketing strategies aligned with business goals and KPIs.
• Plan, execute, and optimize highly targeted Google and Facebook Ads campaigns, continuously monitoring and adjusting for optimal performance.
• Conduct in-depth keyword research, audience segmentation, and targeting to reach the most relevant potential customers.
• Analyze campaign performance data, identifying areas for improvement and implementing data-driven optimizations to improve ROAS.
• Collaborate with the creative team to aid content strategy and planning by developing compelling ad copy, graphics, and landing pages that resonate with target audiences
• Stay up-to-date with the latest trends, best practices, and platform updates in the performance marketing landscape.
• Manage and optimize ad budgets to ensure efficient allocation of resources and maximum ROI.
• Regularly report on campaign performance, providing insights and recommendations to stakeholders.

Qualifications:

• 3+ years of experience in Performance Marketing, with a strong focus on Google and Facebook Ads.
• Proven track record of executing successful performance marketing campaigns and driving measurable results.
• Deep understanding of digital marketing concepts, including PPC, remarketing, conversion tracking, and attribution modeling.
• Proficient in using advertising platforms such as Google Ads, Facebook Ads Manager, and associated analytical tools.
• Excellent analytical and data-driven decision-making skills.
• Strong communication and collaboration skills, with the ability to work cross-functionally with various teams.
• Familiarity with Direct-to-Consumer (D2C) brands and their marketing strategies is preferred.
• Bachelor\'s degree in Marketing, Business Administration, or a related field.

If you are a highly motivated and results-driven Performance Marketer with a passion for data-driven marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.

Expertia AI Technologies