Job Description

:Role : Perfect Digital Activation SpecialistLevel : T1Location : HyderabadJob Purpose/OverviewThe Perfect Digital Activation Specialist plays a critical role in maximizing the sales performance of Mars through implementation of Digital campaigns, Category and Performance Marketing in the D-commerce channel (Marketplace, Quick Commerce & ESPT)Key ResponsibilitiesThe expert and owner of Perfect Digital Activations key beliefs D-Commerce, leveraging Mars Global Perfect Digital Activations signature program and external benchmarks.Educate and onboard internal and external stakeholders on the importance of PDA and drive collaboration for speedy implementation and application of PDA.Lead PDA strategy and coordinate plans in collaboration with digital commerce team, e-marketing, agency partners (e-enabler, media, audit, data) and retailers.Support and ensure application of digital merchandising key beliefs by the respective functions and partners in all relevant touch points (Amazon Ads Media+Search , Flipkart Ads Media+Search , BigBasket, Blinkit, Zepto, Swiggy Instamart Media + Search and category/digital marketing/social media marketing initiatives with Supertails, HUFT, Zigly and other E-SPT partners)Manage process and tools to support planning, execution, monitoring and evaluation of PDA.Create annual plans and calendars, working closely with brand marketing to bring to life media campaigns on all external platforms. Entire annual DCom Marketing expenditure budget management.Measure and analyze PDA performance for insights, codify them and make sound recommendations to stakeholders for continuous improvement of RoASOrganize test & learn to refine PDA key beliefs & learnings for continuous improvement and to cater to a constantly changing environment.Job Specifications/QualificationsNote: May differ from the current job holders own skills and experience.1. Education & Professional QualificationDegree qualified or equivalent in a business /e-commerce related discipline2. Knowledge/ExperienceHave strong commercial understanding of e-CommerceFour to five years of experience with either a large e-commerce retailer, or on the agency side specifically deploying performance marketing campaigns on e-commerce platforms, or a large FMCG organization with the e-commerce teamsPrior and demonstrable experience in a larger retailer or agency with exposure to Amazon Ads, Flipkart Media , Social media marketing , Google marketing, SEO and search expertiseGood communication skills to educate & influence stakeholdersGood analytical skill and ability to turn data into insightsProven project management skills, attention to detail and exceptional organizational skillsComfortable in a fast-paced, dynamic and ambiguous environmentStrong multi-stakeholder management skillsProven and demonstrated experience having worked with agency partners to deploy e-commerce performance marketing campaigns on retailer platformsMars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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