Job Description

Senior Consultant, Content Marketing

Content Marketing is an important pillar of Pennant\'s Overall Marketing program. We are looking at filling up a position which will be primarily involved in the company\'s content marketing program mainly, planning, developing and implementing content marketing initiatives, campaigns and activities. The core responsibility would involve creating and producing content for offline and online channels. Exposure and experience in B2B tech content marketing and digital/social media marketing are critical needs for the job.

:

- Conceptualise, create and build content assets that effectively deliver, differentiate and reinforce company messaging, thought leadership, capabilities and the work we do for our clients and enable audience action

- Write, develop and publish all types of long-form and short-form content including brochures, case studies, blogs, white papers, Ebooks, online/social media content, presentations, infographics, etc. ensuring adherence to corporate standards and high quality deliverables

- Support Sales, Marketing and other teams in their content needs for various programs and campaigns

- Coordinate and collaborate with various stakeholders including Product Managers, Product Marketing, Sales, Designers, etc. in creating compelling content assets

- Be flexible and have the initiative to take on additional roles and responsibilities across the marketing/sales spectrum and other areas

- Staying up-to-date on industry best practices, trends and standards in content marketing for adoption

- Regularly monitor/report the performance of the content marketing program/published content asset and take corrective action to improve content quality and impact

Requirements

- Graduate or post graduate in Mass communications, Journalism, Marketing or similar discipline

- About 8-10 years of experience in B2B technology content marketing including writing and producing content such as brochures, datasheets, case studies, blogs, white papers, e-books, infographics, social media messages, website content and others

- Strong English language, grammar and story-telling skills with an orientation for writing compelling copy and content

- Creative orientation, with sound analytical and reasoning skills

- Knowledge and experience in using Marketing Automation / Content Marketing tools and software

- Ability to multi-task and manage multiple tasks at any given time, often with tight completion schedules

- Candidates with good understanding and experience of handling and managing SEO, SEM and online/social media will be preferred

- Strong team work ethics and ability to work in team environment is an important requirement

About Pennant:

Pennant Technologies is an agile, innovative financial technology company that powers the lending operations of global banks and financial institutions - HDFC, Bajaj Finserve, LIC HFL, Godrej HFL, RAK Bank, QNB to name a few.

Its suite of future ready lending products and solutions offer banks composable features and scalable capabilities to deliver differentiated loan origination, servicing and collections experiences for their customers. Trusted by leading banks and financial institutions in Asia, Pennant\'s award-winning lending platform has managed more than 10 Million loans and facilitates 50 Million loan transactions per year.

Pennant is HQ in Hyderabad and have offices and/ business operations in India, ME, Saudi, Australia, Philippines and UK. We are aggressively expanding across the geographies and adding to our 370+ workforce, spread across multiple locations. Visit us at www.pennanttech.com

IIM Jobs