Job Description

Job description for PPCPPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click advertising, or PPC. PPC specialists use their expertise to design, build, and execute on digital advertising campaigns that meet organizational goals and objectives.PPC specialists are experts in internet advertising, responsible for planning and optimising the effectiveness of online advertising campaigns. Pay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually though Google AdWords or Bing Ads.You will have responsibility for auditing, setting up, managing and optimising our clients\' PPC campaigns, liasing with clients, as well as reporting, sales and performance analysis.In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.ResponsibilitiesParticipate in forming effective paid search strategiesLaunch and optimize various PPC campaignsOversee accounts on search platforms (e.g. Google AdWords, Bing)Be involved in keyword selection and audience targetingMonitor budget and adjust bids to gain better ROITrack KPIs to assess performance and pinpoint issuesProduce reports for management (e.g. dashboards)Write attractive and concise copy for advertsExperience in data analysis and reportingKnowledge of SEO and digital marketing conceptsSuggest and develop new campaigns across multiple channelsMaintain partnerships with PPC ad platforms and vendorsFind ways to reduce risk of click fraudKeep abreast of PPC and SEM trendsRequirementsProven experience as a PPC Manager or Digital Marketing SpecialistFamiliarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferredWorking knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)Understanding of HTML and XML is a plusProficient in MS Office (particularly Excel)Excellent communication skillsAnalytical thinkingBSc/BA/BBA/MBA in Marketing, Digital Media or a related field; AdWords certification is a plus

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