Job Description

Job descriptionfor PPCPPC specialist is an entry-level digital marketing role that focuses on the marketingchannel known as pay-per-click advertising, or PPC. PPC specialists use their expertise to design, build, and execute on digital advertising campaigns that meet organizational goals and objectives. PPC specialists are experts in internet advertising, responsible for planningandoptimizing the effectiveness of online advertising campaigns. Pay-per-click (PPC) isthe term used to refer to paid advertising on the internet, usually throughGoogleAds, Bing Ads, Amazon & Flipkart. You will have responsibility for auditing, setting up, managing and optimizingour clients' PPC campaigns, liaising with clients, as well as reporting, sales andperformance analysis. In this role, you should be well-versed in principles of searchengine marketing (SEM) including search engine optimization (SEO.) You shouldalsobe analytical and good with numbers. Responsibilities Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Amazon&Flipkart) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise ad copies Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends Efficient clients budget management for marketing Requirements Proven experience as a PPC Manager or Digital Marketing Specialist Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferredWorking knowledge of analytics tools (Google Analytics, Tableau, WebTrendsetc.)Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel) Excellent communication skills Analytical & Logical thinking BSc/BA/BBA/MBA in Marketing, Digital Media or a related field, BTech, BEor AdWords certification is a plus

Job Types: Full-time, Fresher

Pay: ?8,647.65 - ?20,189.98 per month

Schedule:

• Day shift

Experience:

• total work: 1 year (Preferred)

Work Location: In person