Job Description

The Position Role Summary Build relationships with physicians by understanding their belief, needs and motivators, collecting market insights and executing customer/account level action plans to influence the adoption of Roche Innovation. How does the role serve the patients Ensure adoption of Roche Innovation by building the brand value through customised messaging. Accountabilities Partners with HCPs by building brand value through customised messaging. Responsible for promotion of complete Roche Oncology portfolio To understand the belief barriers of HCPs. Gather relevant HCP/ competitive insights and input into the relevant reporting systems. Contribute to the organization understanding of the patient journey and customer buying process and motivators. Ensure demand generation in the assigned portfolio and actively contributes to the state P&L. Be the one point of contact for brand related query resolution of the HCPs Maintain strong connect with paramedics and junior doctors Maintain touch points with various stakeholders to ease patient journey hurdles. Support state cluster by executing customer/account level action plans & initiatives. Be an empowered member of the State cluster customer facing Squad Organize awareness campaigns and scientific meetings to build HCP belief Internal Stakeholders Cluster Head Customer Engagement Lead Customer engagement Partner, Public Account Partner, Corporate account partner,Senior Manager-Corporate Accounts, DST Insights & Marketing Lead Medical Engagement Lead State Squad Lead Project Management PartnerAccess Lead Marketing Expert(Brand lead) Medical Expert(Therapy lead) External Stakeholders Doctors, Paramedics and account stakeholders Functional Competencies Therapy area and product knowledge Understanding of selling skills Ability to map patient Journey & treatment continuum Understanding of various treatment protocols and guidelines Knowledge of competitor customer strategies Understanding of stakeholder management. Mindset & Behaviour Patient & Customer Centric Pragmatic Experimenting & Risk taking Questioning & Challenging Networked & Collaborative Who we are At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we\'ve become one of the world\'s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity. Roche is an Equal Opportunity Employer.

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