Job Description

About CleverTap:

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB - the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, S\xc3\xa3o Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.

For more information, visit or follow on and .

About the Function:

The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.

We are in the process of building Centres of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.

We are a team of Growth Pilots where everyone works together towards a common objective:

P : Act with First Principles

I : Take Initiative

L : Seek to Learn

O : Take Ownership of Outcomes

T : Help Achieve Together

S : Speak up then Commit

About the Role:

As a Partner Marketing Manager you will be responsible for making partners self sustainable for demand generation. To achieve this objective, you will build and execute co-marketing programs such as Market Development Fund (MDF), Business Development Fund (BDF) etc. You will help partners plan and execute demand generation campaigns. The role will also include managing relationships with principal companies and leverage funding assistance available from them (e.g. their market development programs). You will collaborate with Partner Managers and the Field Marketing teams present globally.

What will you do:

- Build programs that will help partners and partner managers generate demand locally in the respective markets such as MDF, BDF etc.

- Build a self serve portal that will host all content assets that can be used by partners in their campaigns

- Build and monitor compliance to partner co-branding guidelines

- Build marketing services bureau i.e. a network of local agencies that will help partners execute demand generation plans in the respective markets

- Build process flows for partners to submit their demand generation plans, get them approved from CleverTap team, raise claims and get reimbursement for the expenses as per the resprective policies

- Help partners build and execute demand generation plans in the respective regions

- Manage stakeholder relationship with CleverTap's principle companies such as AWS, understand their BDF/MDF programs and leverage them fully for CleverTap

What are we looking for?

Must have:

- Prior experience of 3+ years in building and managing partner marketing for global audiences (B2B SaaS preferred)

- 2 years of hands on experience in planning and executing demand generation campaigns for global markets

- MBA/Professional degree in Marketing

- Willingness to travel

Good to have:

- People management experience

- Functional: Understanding of other marketing functions e.g. Digital Marketing

- Experience of working on tools like Salesforce/building a partner portal

- People management experience. While the current role is that of an individual contributor, we see the team growing quickly over the next couple of years

Measures of Success:

- Building on basic infrastructure for the partner ecosystem (programs, policies, agency network etc.)

- Demand generation by partners

- Utilization of various partner programs such as MDF/BDF etc.

Who you will report to: VP - Global Channel Partnerships

Why join us?

- Be a part of a global growth stage startup

- Work in a fast-paced, dynamic environment where your contribution matters

- You are passionate about technology and its impact on the high growth mobile technology space

- Innovate at scale, with learning opportunities

What is working at CleverTap like?

- Be a part of a global category creator - hyper growth B2B SaaS startup

- Work in a fast-paced, dynamic environment where your contribution matters

- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team

- Accountability and driving outcomes is the key to success

- Your career here is limited by you and nothing else

- Teamwork trumps individual success

- You are passionate about experience technology and its impact on enabling growth

- Innovate at scale, with learning opportunities and having fun along the way!

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