Job Description

•String Industry Relationship: • Outdoor Marketing Specialist/Manager is responsible for planning and executing marketing campaigns and initiatives aimed at promoting a company's products, services, and destinations through outdoor advertising and promotional activities. This role plays a crucial part in increasing brand awareness, attracting tourists, and driving revenue for the company.

Responsibilities:

Campaign Planning and Execution: Develops and implement outdoor marketing campaigns, including billboards, posters, banners, transit advertising, and events.
Collaborate with the marketing team to ensure outdoor campaigns align with overall marketing strategies and objectives.

Location Research and Selection: Identify high-traffic outdoor advertising locations, such as tourist hotspots, transportation hubs, and event venues.
Negotiate contracts and partnerships with outdoor media vendors and agencies. Identify high-traffic outdoor advertising locations, such as tourist hotspots, transportation hubs, and event venues.
Negotiate contracts and partnerships with outdoor media vendors and agencies. Identify high-traffic outdoor advertising locations, such as tourist hotspots, transportation hubs, and event venues.
Negotiate contracts and partnerships with outdoor media vendors and agencies.

Creative Content Development: Work with graphic designers and copywriters to create compelling and visually appealing outdoor advertisements.
Ensure that all marketing materials adhere to brand guidelines and messaging. Work with graphic designers and copywriters to create compelling and visually appealing outdoor advertisements.
Ensure that all marketing materials adhere to brand guidelines and messaging. Work with graphic designers and copywriters to create compelling and visually appealing outdoor advertisements.
Ensure that all marketing materials adhere to brand guidelines and messaging.

Budget Management: Develop and manage the outdoor marketing budget, including allocation of funds for various campaigns and initiatives.
Monitor expenses and optimize spending for maximum ROI. Develop and manage the outdoor marketing budget, including allocation of funds for various campaigns and initiatives.
Monitor expenses and optimize spending for maximum ROI. Develop and manage the outdoor marketing budget, including allocation of funds for various campaigns and initiatives.
Monitor expenses and optimize spending for maximum ROI.

Monitoring and Reporting: Track the performance of outdoor marketing campaigns, including impressions, reach, and engagement.
Analyze data and generate reports to assess the effectiveness of campaigns and make data-driven improvements. Track the performance of outdoor marketing campaigns, including impressions, reach, and engagement.
Analyze data and generate reports to assess the effectiveness of campaigns and make data-driven improvements. Tracks the performance of outdoor marketing campaigns, including impressions, reach, and engagement.
Analyze data and generate reports to assess the effectiveness of campaigns and make data-driven improvements.

Event Planning and Promotion: Organize and promote outdoor events, festivals, and experiential marketing activities to engage tourists and potential customers.
Coordinate logistics and ensure successful event execution.e and promote outdoor events, festivals, and experiential marketing activities to engage tourists and potential customers.
Coordinate logistics and ensure successful event execution. Organize and promote outdoor events, festivals, and experiential marketing activities to engage tourists and potential customers.
Coordinate logistics and ensure successful event execution.

Partnerships and Collaborations: Establish partnerships with local businesses, tourism organizations, and influencers to enhance marketing efforts.
Collaborate with stakeholders to create joint marketing campaigns and promotions.

Market Research: Stay updated on industry trends, competitor activities, and customer preferences.
Use market research to identify opportunities for growth and innovation.

Qualifications:

• Bachelor's degree in marketing, advertising, business, or a related field (Master's degree is a plus).
• Proven experience in outdoor marketing, advertising, or a related role within the tourism or hospitality industry.
• Strong creative and strategic thinking skills.
• Excellent communication and negotiation skills.
• Proficiency in marketing analytics and tools.
• Familiarity with graphic design and content creation software is a plus.
• Knowledge of the tourism industry and its trends.
• Ability to work independently and as part of a team.
• Strong project management and organizational skills.

Job Type: Full-time

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

• Paid sick time

Schedule:

• Day shift
• Rotational shift
• Weekend availability