Job Description

Skills Required :- 2 years of experience in digital marketing with a strong focus on PPC advertising and lead generation.- Bachelor\'s degree/diploma in Marketing, Business Administration, or related field.- Expertise in PPC platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and others social media platforms.- Proven track record of successfully managing PPC Campaigns and delivering measurable results in terms of volume, quality and ROI.- In- depth understanding of PPC best practices, bidding strategies, keyword research, ad targeting and campaign optimization techniques.- Excellent communication and collaboration skills- Creative thinking and problem-solving abilities with a passion for staying ahead of industry trends and best practices.KRAs :- Efficient and consistent Lead Generation and its cost optimization- Develop and execute PPC strategies to generate high-quality leads and drive conversions across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others.- Conduct keyword research, ad copywriting, and ad creative optimization to maximize click through rates (CTR) and conversion rates.- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.in- Stay up- to- date with industry trends, best practices, and algorithm updates in PPC advertising, and adapt strategies accordingly to maintain competitiveness.- Provide regular reports and analysis to stakeholders, highlighting key performance metrics, insights and recommendations for optimization.- Implementing conversion strategies and improving marketing results - Researching and analyzing competitors and identifying new promotion opportunities- Regularly review and optimize all advertising campaigns for positive ROAS. (ref:updazz.com)

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