- Oversees all company social media accounts management.- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.- Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.- Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.- Audits and analyses social media presences, including digital advertising costs and returns.- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.- Interviews, hires, and trains social media team members.- Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.- Monitors and develops reports on competitor activity within social media spaces. (ref:updazz.com)
updazz .com
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