Job Description

Sentersoft Technologies is seeking a Digital Marketing Cum Web Developer to join our dynamic team. This hybrid role combines technical web development skills with creative digital marketing strategies to enhance our online presence and achieve our marketing objectives.

Roles and Responsibilities:

Digital Marketing:

• Develop and implement comprehensive digital marketing campaigns across various platforms (SEO, PPC, social media, email marketing).
• Optimize website content for search engines, including on-page SEO and keyword integration.
• Conduct market research and competitor analysis to inform and refine marketing strategies.
• Manage social media accounts, create engaging content, and interact with followers to increase engagement.
• Track and analyze digital marketing performance using tools like Google Analytics, and adjust strategies to maximize ROI.

Web Development:

• Collaborate with clients and internal teams to understand website requirements and design preferences.
• Develop, customize, and maintain websites using HTML, CSS, JavaScript, and backend technologies (e.g., PHP, Python, Node.js).
• Implement and customize WordPress themes and plugins to meet specific client needs.
• Work closely with designers to translate design concepts into functional websites with a focus on user experience.
• Monitor website performance, diagnose issues, and recommend improvements to enhance usability and functionality.

Skills and Requirements:
Education:
Bachelor's or Postgraduate degree in Computer Science, IT, or a related field (Preferred: B.Sc Computer Science, M.Sc Computer Science, B.Sc IT, M.Sc IT, B.E. CSE, B.E. IT).

Web Development Skills:

• Strong proficiency in HTML, CSS, and JavaScript.
• Basic knowledge of backend technologies such as PHP, Python, or Node.js.
• Experience with WordPress, including theme and plugin customization.
• Understanding of responsive design and cross-browser compatibility.

Digital Marketing Skills:

• Understanding of digital marketing principles and SEO best practices.
• Experience with social media platforms and content creation.
• Familiarity with digital marketing tools such as Google Analytics and SEMrush.

General Skills:

• Excellent communication skills, both written and verbal.
• Strong analytical skills and data-driven decision-making.
• Creative mindset with a passion for both web development and digital marketing.
• Ability to work collaboratively in a team and manage multiple projects simultaneously.
• Proactive attitude with a willingness to learn and adapt to new technologies and trends.

Job Types: Full-time, Permanent

Pay: ?8,000.00 - ?10,000.00 per month

Benefits:

• Health insurance
• Internet reimbursement

Schedule:

• Day shift
• Weekend availability

Application Question(s):

• Are you currently residing in Virudhunagar or surrounding areas?
• Are you willing to participate in our comprehensive 3-months Internship program upon joining, designed to enhance your skills for this position? (Yes/No)

Education:

• Bachelor's (Preferred)

Willingness to travel:

• 25% (Required)