Job Description

OnGrid is seeking a highly motivated and results-oriented Digital Marketing Executive to join our growing marketing team. We're looking for a passionate individual with a strong understanding of digital marketing principles and a proven track record of success. You will be responsible for planning, executing, and optimizing various digital marketing campaigns across multiple channels.Responsibilities:Strategy & Planning:- Contribute to the development and implementation of the overall digital marketing strategy.- Conduct market research and competitor analysis to identify trends and opportunities.- Develop detailed campaign plans, including objectives, target audience, budget allocation, and timelines.Campaign Execution & Management:- Execute and manage digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising. - Monitor campaign performance and make data-driven adjustments to optimize results.- Manage budgets and track ROI for all digital marketing activities.Search Engine Optimization (SEO):- Conduct & execute keyword research and implement on-page and off-page optimization strategies.- Monitor website performance and identify areas for improvement.- Stay up-to-date with the latest SEO trends and best practices.Search Engine Marketing (SEM):- Manage paid search campaigns on platforms like Google Ads, Meta Ads & LinkedIn Ads.- Conduct keyword research and optimize ad copy and landing pages.- Track campaign performance and make data-driven adjustments to maximize ROI.Social Media Marketing:- Develop and implement social media strategies to increase brand awareness and engagement.- Create and curate engaging content for various social media platforms. - Manage social media communities and respond to inquiries and comments. Email Marketing:- Develop and execute email marketing campaigns to nurture leads and promote products/services.- Create engaging email content and manage email lists.- Track email campaign performance and optimize open rates, click-through rates, and conversions.Analytics & Reporting:- Track and analyze website traffic, campaign performance, and other key metrics using analytics tools like Google Analytics.- Generate regular reports on digital marketing activities and provide insights for improvement.- Use data to inform decision-making and optimize campaigns.Content Creation (Optional but beneficial):Create engaging and informative content for various digital platforms, including blog posts, articles, infographics, and videos.Qualifications:- Bachelor's degree in Marketing, Communications, or a related field.- 1-2 years of experience in digital marketing.- Proven track record of successful digital marketing campaign execution and management.- Strong understanding of SEO, SEM, social media marketing, email marketing, and other digital marketing channels.- Proficiency in using analytics tools like Google Analytics.- Excellent written and verbal communication skills.- Strong analytical and problem-solving skills.- Ability to work independently and as part of a team. - Up-to-date with the latest digital marketing trends and technologies.Bonus Points:- Experience with marketing automation tools.- Google Ads and Google Analytics certifications.- Experience in the B2B SaaS industry. (ref:updazz.com)

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