You will be responsible for :- Campaign Coordination and Activation: Partner with D2C brands to develop and execute offline marketing activations in various retail locations (Exclusive Brand Outlets, Multi-Brand Outlets, and Outlet Malls).- Implement and oversee in-store and mall-level events, pop-ups, and other experiential activities to drive foot traffic and increase brand engagement.- Brand Liaison and Relationship Management: Act as the main point of contact for brand partners, ensuring alignment on marketing goals, timelines, and resources.- Vendor and Stakeholder Management - Collaborate with internal stakeholders, such as the sales, design, and operations teams, to support a seamless rollout of marketing initiatives.- Performance Tracking and Reporting: Monitor the performance of offline marketing activities, gathering data on footfall, customer engagement, and sales uplift.- Provide insights and feedback to brand partners on campaign performance and suggest improvements for future activations. (ref:updazz.com)
updazz .com
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