Job Description

This incumbent will be responsible for developing, implementing, tracking and optimizing digital marketing campaigns across all major touchpoints at NMIMS.Key Responsibilities :- Work with the Manager - Performance and Head of Marketing to plan and execute all digital marketing activities, including SEO/SEM, Email Marketing, Paid Social Media promotions and Programmatic advertising campaigns.- Collaborate with the Media agency to strategize, plan and implement Brand & Performance campaigns across numerous touch points.- Measure, Optimize and Report performance of all digital marketing campaigns and assess them against the set goals (website visits, leads, registrations etc.).- Identify the latest trends and insights, and optimize budgets and performance based on those insights.- Be hands-on with working on numerous tools and panels - Google Ads, Facebook Ad Manager, Double Click Ad Manager etc.- Prepare and maintain daily/weekly/monthly campaign trackers. Prepare weekly & monthly campaign performance reports.- Ensure adherence by all stake holders to plan guidelines of the universityDimensions :- Individual contributor role.Requirements - Skills & Competencies- Good written and verbal communication- Ability to multi-task and deliver against a number of priorities - Demonstrable experience of managing SEO/SEM, email, social media and Programmatic advertising campaigns.- Experience in setting up and optimizing Google AdWords campaigns.- Experience in optimizing landing pages and user funnels.- Strong analytical skills and data-driven thinking.- Up-to-date with the latest trends and best practices in online marketing and measurement.- Working Knowledge of ad serving tools.- Solid Knowledge of website analytics tools and experience with Google Analytics, Google Ads, Microsoft Ads, SA360, Facebook Ads, and other relevant tools.Requirements - Education & work experience- Graduate or PG/MBA- Google Certification or a Certification in Digital Marketing from a reputable institute will be an added advantage.- Minimum 2 to 4 years of working in an agency/brand handling online media campaigns work or digital marketing.- Experience in managing performance-marketing campaigns, paid search and paid social campaigns, will be an added advantage. (ref:updazz.com)

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