Job Description

Develop and implement the e-commerce strategy, including pricing, product assortment, customer acquisition, retention, and digital marketing initiatives.Continuously analyze market trends, consumer behavior, and competitor activities to refine e-commerce strategies.Lead and manage the e-commerce team, including marketing, web development, and customer service teams.- Provide mentorship, training, and performance management to direct reports.- Oversee the design, usability, functionality, and performance of the e-commerce website and mobile app.- Ensure a seamless, user-friendly shopping experience that drives conversion and maximizes average order value.- Develop and execute digital marketing strategies to drive traffic, increase conversion rates, and grow sales. This includes SEO, SEM, social media marketing, email marketing, affiliate programs, and influencer partnerships.- Manage paid media budgets, track ROI, and optimize campaigns for performance.- Use data analytics tools to monitor e-commerce KPIs, such as conversion rates, customer acquisition costs, sales performance, and customer lifetime value.- Regularly report on e-commerce performance, present key insights to senior leadership, and adjust strategies accordingly.- Ensure an exceptional online shopping experience, including order fulfillment, customer service, and after-sales support.- Implement customer retention initiatives, including loyalty programs and personalized marketing.- Manage the e-commerce budget, track expenses, and ensure that sales targets and financial goals are met.- Work with finance and operations teams to ensure accurate forecasting and inventory management.- Collaborate with product teams to ensure the e-commerce platform is stocked with the right products and offerings.- Work with IT and development teams to improve website functionality, security, and integration with other business systems. (ref:updazz.com)

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