Job Description

Senior Executive - Analytics (Datorama) -NEO Media World Overview of job Neo Media World is an agency of GroupM, the world\'s largest media investment company which is apart of WPP. Neo is a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels. We are currently looking for a Sr Executive - Analytics to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential. Reporting of the role This role reports to the Director - Analytics, Mindshare - Neo 3 best things about the job: 1. Responsiblefor data & analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to clients 2. Buildand be a part of a dynamic team 3. Beingpart of a global organisations with rapid growth opportunities Measures of success - In three months: . . Working with all constituents of performance eco-system under one single roof Exposure with the some of largest clients across categories. In six months: . . Get deep into the project and start working on modules adding value independently Identify areas where you can add value and start a conversation around future growth In 12 months: . . Be the lead on the module you are working on Start interactions with the client and own the scope and deliveries of the project Responsibilities of the role: . Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps, either via Datorama or in partnership with Neo Technology team. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc Implement and manage data system architecture Audit and manage data taxonomy/classifications from multiple systems and partners Manage the extraction, loading, and transformation of multiple data sets Cleanse all data and metrics perform override updates where necessary Execute all business rules according to requirements Identify and implement opportunities for efficiency throughout the process . . . Manage and execute thorough QA process and ensure quality and accuracy of all data and reporting deliverables Manipulate and analyze \'big\' data sets synthed from a variety of sources, including media platforms and marketing automation tools Generate and manage all data visualizations and ensure data is presented accurately and is visually pleasing . . Assist analytics team in running numerous insights reports as needed Help maintain a performance platform and provide insights and ongoing recommendations around. What you will need: . . 3+ years\' experience in an analytics position working with large amounts of data Hands-on experience working with data visualization tools such as Datorama, Tableau, or PowerBI . . Additional desirable skills include tag management experience, application coding experience, statistics background Digital media experience background preferred, including knowledge of Doubleclick and web analytics tools . . 2 hour overlap with NY or Chicago in the morning (EST or CST time zones) Excellent communication skills More about Mindshare NEO Media World is a digital- first global performance marketing agency. We apply a data-driven strategic approach and cutting-edge technology across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels. Neo is now part of the Mindshare Performance Group. We\'re an autonomous, agile company within Mindshare, and we\'re backed with the added resources and scale of GroupM and WPP. We are in a new era of horizontality and excited about the opportunity it presents for our clients and our people. Mindshare APAC has won 500 awards in the last year alone, including \'Agency Network of the Year 2017\' by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world\'s leading communicatiore about Mindshare hy s on Twittand and

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