Job Description

:Job Role

• Bring the brand promise alive across various physical touch points in and around the branches
• Drive New consumer acquisition by formulating the best customer engagement program to bring alive the product proposition.
• Build a consumer engagement event calendar basis the branch persona and customer type in the catchment area
• Drive RoI of various customer acquisition programs and events
• Responsible for superior merchandizing and branch visibility. Ensure every branch has the right visibility as per persona and brand communication guidelines and ability to capture voice of the customer
• Vendor management to deliver on ground activation/ engagement programs
• Tracking key competition activities and drive learnings for the bank
• Support New Branch launches with branch visibility and customer acquisition program and events
• Taking responsibility for all strategic development, P&L, team projects, campaigns, reporting and invoicing
• Tracking and adapting to dynamic Market Trends and Competition Monitoring
• Event design and execution and results tracking, New Branch launch campaign & activation
• Vendor Relationship Management, Audit/certification of a

• Job Requirements

• Understanding of Marketing Strategy with 12-18 years of experience
• Broad knowledge of banking products, ability to innovate & collaborate with internal and external stakeholders to grow the business
• Marketing Experience in BTL / Events / Advertising / PR Agencies (Client Servicing) and Trade / Channel Marketing & Sales in Insurance / Banking & Financial Services / Telecom / FMCG
• Strong Execution and Interpersonal Skills along with customer orientation, go getter attitude
• Effective vendor relationships.
• Post Graduate in MBA

Kotak Mahindra Bank