Job Description

National Marketing Head - Vision Care IndiaBand Level: 30Reporting to: Business Unit Leader- Vision Care IndiaPURPOSEThe National Marketing Head for Vision Care India will lead the marketing strategy for the India market, driving innovation and execution excellence to enhance Johnson & Johnsonxe2x80x99s presence, competitiveness and category leadership in Vision Care.KEY RESPONSIBILITIES

• Develop and implement marketing strategies that align with the overall Vision Care strategy, with a focus on market share growth and brand leadership.
• Lead marketing campaigns that drive the growth trajectory of the contact lens category by driving contact lens penetration, consumption and eye health awareness in India.
• Leverage deep market insights to formulate innovative go-to-market strategies and business models.
• Demonstrate a consumer first mindset and own demand generation for the brand
• Collaborate with cross-functional teams to align marketing efforts with broader company objectives, ensuring cohesive brand messaging.
• Build and nurture a high-performing marketing team, capable of driving impactful marketing initiatives.
• Ensure all marketing activities are in compliance with regulatory and ethical standards.
• Collaborate with regional and functional leaders to ensure marketing strategies are aligned with broader company objectives.
• Manage marketing budget to invest for sustainable growth while ensuring sound financial and operational stewardship

WORKING RELATIONSHIPS

• Internal: Business Unit Leader, Sales, Professional Affairs, and other cross-functional teams; STAR Cluster and regional marketing teams
• External: Industry key stakeholders, marketing agencies, and strategic business partners, Eye Care Professionals

KEY ACCOUNTABILITIES

• Strategic Leadership:

o Lead the development and execution of Vision Care marketing strategies in India.o Drive the delivery of powerful marketing campaigns to accelerate the contact lens category and eye health trajectory.o Shape and implement strategies to grow category leadership and market share.o Champion consumer understanding and develop consumer insight-based marketing plans to best serve potential and existing contact lens wearero Demonstrate consumer/ customer centric and digital first mindseto Drive innovation in go-to-market strategies and business models.

• Financial Performance

o Drive competitiveness for the India Vision Care business unit.o Ensure appropriate resource allocation and budget utilization of marketing resources.o Ensure sustainable growth and strengthen business fundamentals.o Lead teams towards the execution of category and connected commerce go-to-market approaches to drive market-leading growth and deliver against business goals.

• Compliance and Ethical Business Practices:

o Advocate for and instill a strong culture of compliance throughout the organization.o Ensure marketing activities are healthcare compliant and based on the Credo.o Adhere to company guideline to ensure financial and operational stewardship in budget management and procurement

• Team Leadership and Talent Development:

o Build, lead, and develop high-performing cross-functional teams.o Guide marketing team and influence cross-functional team in driving execution excellence of business planso Provide coaching to grow organizational capability, bench strength, and leadership pipeline.o Utilize market insights, customer objectives, and consumer trends to optimize business opportunities.o Ensure right resourcing and investments to support building in-market capabilities.

• Customer and Stakeholder Relationship Management:

o Lead and participate in top-to-top management business reviews with major customers, providing a consolidated view of global, regional, and country implications and opportunities.o Engage with major customers and support market teams in implementing aligned business goals.o Facilitate Johnson & Johnson becoming the preferred partner of choice in the Vision Care sector for optometrists and for key accounts and priority customers.QualificationsREQUIREMENTS

• Bachelorxe2x80x99s degree or above.
• Minimum of 8 years of experience in marketing within the healthcare or consumer goods sector, with proven success in brand management and marketing strategy.
• Proven track record of driving category growth and building strong consumer campaigns within the healthcare or consumer goods sectors.
• Exceptional skills in strategic thinking, marketing innovation, and communication.
• Strong leadership and stakeholder management abilities.
• A Strategic thinker with a strong commercial acumen and analytical mind who can drive insights-based marketing disruption
• A consumer centric, digital -first mindset
• Results and Performance Driven
• Preferred (as an Added Advantage) Eye care, retail and health care industry knowledge.

Johnson & Johnson