Job Description

Senior Search Engine Optimization (SEO) SpecialistLocation: Bangalore, IndiaType: Full-timeAbout Us :- Viral Internet Brands is a dedicated support office exclusively serving the e-commerce brands of our parent company in France. Based in Bangalore, India, we are the operational hub for performance marketing, growth strategies, and marketplace optimization. Our mission is to create and execute innovative, data-driven marketing strategies that amplify the global presence of our brands.- At Viral Internet Brands, our team includes specialists in SEO, Paid Social, Paid Search, Amazon optimization, content strategy, and data analytics. - We are committed to staying ahead of industry trends, leveraging cutting-edge tools and strategies to deliver exceptional ROI. Join us to be part of a global success story!About the RoleWe are seeking a highly skilled and data-driven Senior SEO Specialist to take ownership of organic growth strategies for our portfolio of e-commerce brands. This senior-level position demands a strategic thinker with deep technical expertise and the ability to execute full-funnel SEO campaigns, from discovery to conversion. You will implement advanced optimization techniques, collaborate with cross-functional teams, and utilize state-of-the-art tools to drive sustainable traffic and improve ROI.Key Responsibilities1. Advanced SEO Strategy Development:- Craft and execute comprehensive SEO strategies that align with the goals of our parent company, focusing on traffic growth, user engagement, and conversions.- Implement full-funnel SEO approaches, integrating top-of-funnel discovery (informational content, blog optimization) with bottom-of-funnel intent (product page and landing page SEO).2. On-Page and Technical SEO Optimization:- Optimize metadata, internal linking structures, and content hierarchies to enhance crawlability and indexing.- Perform technical audits using tools like Screaming Frog, DeepCrawl, and Sitebulb to identify and resolve issues such as crawl errors, slow-loading pages, and schema markup opportunities.3. Content Collaboration and Blog Strategy:- Collaborate with the content team to create and optimize blog posts, landing pages, and product descriptions that target high-value keywords and align with user intent.- Utilize Content Optimization Tools like Surfer SEO, Frase, and Clearscope to ensure content ranks and converts effectively.4. Off-Page SEO and Link-Building:- Develop and manage a scalable, white-hat link-building strategy to enhance domain authority and search visibility.- Monitor backlink health using Ahrefs, Majestic, and SEMrush, ensuring compliance with search engine guidelines.5. Advanced Performance Tracking and Analytics:- Set up and track KPIs such as organic traffic growth, conversion rates, and keyword rankings using Google Analytics 4, Google Search Console, and Data Studio dashboards.- Conduct advanced competitor analysis to identify gaps and opportunities in SERPs, leveraging tools like SEMrush and SpyFu.- Perform multi-channel attribution analysis to measure SEO's contribution to overall marketing performance.6. Retargeting and Conversion Optimization:- Collaborate with paid search teams to implement retargeting strategies that drive organic visitors back to high-converting pages.- Use Heatmap and Behavioral Analytics Tools like Hotjar and Crazy Egg to optimize user experience and conversion paths.7. Stay Ahead of Trends:- Keep updated on algorithm changes, industry trends, and emerging technologies to maintain a competitive edge in SEO strategies.- Experiment with AI-driven tools and platforms to enhance optimization efforts.Qualifications & Skills- Experience:- Minimum 4 years of SEO experience, with a proven track record in driving growth for e-commerce or DTC brands.- Extensive experience managing large-scale SEO campaigns and complex websites.- Technical Expertise:- Mastery of tools like Ahrefs, SEMrush, Screaming Frog, DeepCrawl, Surfer SEO, and Google Tag Manager.- Strong understanding of technical SEO, including site architecture, schema markup, and Core Web Vitals optimization.- Data-Driven Mindset:- Exceptional analytical skills with the ability to turn data into actionable insights using tools like Google Analytics 4, Data Studio, and Tableau.- Familiarity with multi-channel attribution and how SEO fits into the broader marketing funnel.- Full-Funnel SEO Thinking:- Ability to integrate content marketing, retargeting strategies, and technical SEO into a cohesive growth plan.- Collaboration:- Excellent communication skills to coordinate with content creators, developers, and global stakeholders.- A proactive, solutions-oriented mindset to handle challenges and seize opportunities.Compensation & Benefits- Salary: - 5,50,000 - 9,00,000 per year (depending on experience).- Performance-Based Bonuses: Incentives tied to traffic growth, ROI improvements, and campaign success.- Access to cutting-edge tools and platforms to enhance professional growth.- Opportunities to collaborate with international teams and impact global brand success. 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