Job Description

Description

Overview of job

Mindshare is an agency of GroupM, the world\xe2\x80\x99s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager \xe2\x80\x93 Strategy to join us. You will understand what the client wants to achieve, helping them define it by using all available insights and analytical resource, articulate it as challenge and follow this up with a clear consumer journey to address the challenge.

The key is to re-architect the strategic relationship to not only who we target and how we reach them (base media product) to a more business focused framework around business challenges, journeys and ideas. The principal task is to understand what the client wants to achieve, helping them define it by using all available insights and analytical resource, articulate it as challenge and follow this up with a clear consumer journey to address the challenge. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Principal Partner- Strategy

3 best things about the job: * Be an architect and Brand strategy owner

• Constantly Evolve and Build skill sets with newer 360 tools in the industry and data partners
• Be a part of the most dynamic, thinkers and doers Gang!

In this role, your goals will be:

In three months:

• Understand Client requirement and learn to apply Mindshare proprietary tools including industry surveys \xe2\x80\x93 IRS, TGI, GWI, FB Suite

In six months:

• They would be the best buddy within the Mindshare purple family to talk about the brand and win the confidence internally as well as externally

In 12 months:

• An entrepreneur with strong strategic thinking and profiled to lead the strategy function fully for the brand
• Complete understanding and know-how of the GroupM ecosystem and Matrix structure to deliver the 360 strategies across the brands (subject to personal IQ level and enthusiastic to learn and grow & adapt)

Responsibilities of the role:

• Deep appreciation/application of the Mindshare OTF framework (ABC, Journeys, Ideas you love to share)
• LOOP data and partnerships integration in the strategy
• Ability to apply Mindshare strategy tools (Primarily TGI/3D, Mindreader, Journey Planner, Culture Vulture including Contagious & LS:N, Euromonitor, WARC, Live reporting)
• Ability to understand & apply consumer research & other industry data in the development of strategy
• Understanding of realization of the Exchange (traditional & non-traditional)
• Build Key Strategy presentations /Annual planning presentation
• Regular Monthly update and reviews and changes required in media channel evaluation

What you will need:

• Sound analytical skills & interpersonal Communication skills
• Team player and not \xe2\x80\x9ckingship driver\xe2\x80\x9d
• MUST have data and tools understanding on TGI, 3D, BARC and IRS, brand Z and studies that are WPP brand growth analysis oriented
• Excellent presentation skills and confidence to put your thoughts across in a structured manner is essential
• Digital and social media tools and understanding will be required at the stage of drawing insights

Minimum qualifications:

• MBA preferred
• 4 \xe2\x80\x93 6 years of Strategic Planning experience
• Should have a keen interest in brands and marketing
• Preferred exposure / Understanding of Digital, Data, Research/ Analytics

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - . We believe that in today\xe2\x80\x99s world, everything begins and ends in media. We aim to be our clients\xe2\x80\x99 lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including \xe2\x80\x9cAgency Network of the Year 2017\xe2\x80\x9d by both the MMA SMARTIES\xe2\x84\xa2 and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world\xe2\x80\x99s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\xe2\x80\x99s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Mindshare