Job Description

Overview of job

Mindshare Fulcrum is an agency of GroupM, the world\xe2\x80\x99s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager \xe2\x80\x93 Content+ to join us.

Clients realize that now more than ever, content is what consumers are engaging with. Hence, we\xe2\x80\x99ve witnessed a steady growth in most of the advertisers\xe2\x80\x99 investment towards content marketing.

In this role, we\xe2\x80\x99re looking for someone who lives, breathes and eats pop-culture and has a hand onthe pulse of the Indian consumer. A genuine interest in knowing what content do the Indian audiences consume and why? All this along with a knack to translate this passion into impactful and
sustainable content marketing propositions for brands.

On the ground, you\xe2\x80\x99ll be responsible for understanding the challenges & goals faced by brands, identifying the right associations for them by using entertainment as marketing platform. Entertainment includes Movies (Bollywood, Hollywood, Indian regional languages), Digital Content
(articles, videos, web series etc), Music and Talent (celebrity/influencers)

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role:

This role reports to Content+ Lead

3 best things about the job:

• Your passion for content, be it films, OTT, characters, music or celebrities is taken seriously by brands.
• Creativity and out-of-the-box thinking is not only appreciated, rather celebrated in this role.
• You get to ideate and execute campaigns for some of the most iconic brands in the country.

In this role, your goals will be:

In three months:

• Understanding of the ecosystem: Building synergies with brands and Entertainment opportunities
• Build relationship with internal stakeholders (all agency teams)

In six months:

• Building proposition for brands to use entertainment properties as marketing platform
• Building a robust entertainment calendar for brands to follow.
• Raising the bar with award worthy innovations in the Entertainment space

In 12 months:

• Building strategic proposition for brands to use Films, Licensing, Music, Digital Entertainment content and Talent as marketing platform.

What your day job looks like at Mindshare:

• Build real-time knowledge of Entertainment industry in India and globally.
• Build strong partnerships with production houses (Bollywood, regional and OTT)
• Building robust entertainment calendars for brands and create synergies for brand propositions
• Pro-active thinking to build campaign ideas for brands using various entertainment properties.

What you\xe2\x80\x99ll bring:

• Post Graduate in Marketing
• Minimum 4-5 years of professional work experience.
• Experience in Content (Entertainment vertical preferred) with exposure to Films, OTT, Talent and Music. Existing relationships with entertainment industry and has worked with leaders in the entertainment category would be a plus point.
• Passion for all things pop-culture.
• Ability to think creative, translate an idea into a powerful pitch and an attitude to bring the idea to fruition.
• Storytelling skills to build a powerful narrative & the confidence to present.
• A hawk eye for news & trends in the content market.
• Understanding of media will be an advantage.
• Proficiency in Microsoft Word, Excel and PowerPoint.
• Inter-personal skills to navigate the internal & external stakeholder ecosystem.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today\xe2\x80\x99s world, everything begins and ends in media. We aim to be our clients\xe2\x80\x99 lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create
new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your
career.

Mindshare APAC has won 500 awards in the last year alone, including \xe2\x80\x9cAgency Network of the Year 2017\xe2\x80\x9d by both the MMA SMARTIES\xe2\x84\xa2 and Campaign Asia for the fifth and third consecutive year,
respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world\xe2\x80\x99s leading communications services group. To learn more about Mindshare and our philosophy
of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\xe2\x80\x99s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting
things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.