Job Description

Overview of job Mindshare is an agency of GroupM, the world\'s largest media investment company, and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director - Digital to join us. Youshould be proficient in creating integrated media solutions and managing multiple brands. You will also be responsible for handling day-to-day operations andensuring the smooth functioning of the team and processes. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Overview of job A digital media professional, handling cutting edge, exciting brands across sectors/categories. He/she will be managing anything digital that happens on their set of brands/categories Apply golden standard operating principles on all digital investments to deliver RnF targets Devise and manage all digital experiments to drive growth by delivering incremental reach at efficient cost Identify and be instrumental in driving attributable biz growth through digital investments Reporting of the role This role reports to the Senior Director - Client leadership 3 best things about the job: Opportunity to do many India first\'s across all platforms Working within a proven, fast growing team servicing on the country\'s largest marketer Help some of the largest brands build their digital media presence and drive Mindshare\'s digital narrative within the client ecosystem. Measures of success - In three months, you would have: Understand Fulcrum ways of working and Biz landscape of brands/categories Complete understanding of digital deployment principles and investment playbooks across platforms In six months, you would have: Built path breaking digital strategiesto address the brand\'s marketing objectives Pushed innovative concepts to drive the first-to-market and ahead of the curve imagery for Mindshare within the client ecosystem In 12 months, you would have: Delivered a comprehensive digital roadmap for your set of brands Landed Mindshare\'s relevant digital solutions for your set of brands Won the client\'s confidence on best-in-class and ahead-of-market digt Responsibilities of the role: Hands on digital media strategy, planning Client servicing and manage day to day client relationship to meet their digital requirements Develop media strategy backed by insights and data Liaison with the digital COE, Content and Performance specialists to create full funnel digital solutions and narratives Proactively identify new opportunities / platforms and pitch innovative ideas What you will need: Good Experience in media/communications strategy with at least 5 years in digital Experience in handling large size digital clients across categories MBA preferred About Mindshare: Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare\'s network of people are acutely aware of what\'s happening in their city, and believe all great communication begins and ends in media. In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia\'s Most Admired Companies survey, and was also seen as the best agency to work at in the region. Mindshare APAC has won over 250 awards in the past year - and counting, including the \'Campaign Asia Pacific Agency of the Year, 2013\' and the SMARTIES APAC \'Agency Network of the Year 2014\' for the second consecutive year. To learn more about Mindshare and our philosophy of Original Thinking, visit us at 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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