Job Description

Mindshare is aggressively building its Datascience team across offices in India. We are currently looking for a Director of DataScience and Analytics to join our South Datascience team. In this role, you will be responsible for designing analytics investigations, developing hypothesis for client problem statements, deciding the data fabric for the line of analysis, Machine Learning driven Algorithmic analysis and problem solving and insight generation for India's largest and strategic marketers.

At Mindshare, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Expertise areas :

• Leverage ML driven EDA and develop custom non linear Market Mix Models
• Create experimental analytics for ecommerce clients using supervised and unsupervised algorithms

Reporting of the role

This role reports to the Head, Data & Technology, Mindshare India

3 best things about the job:

• Build cutting edge algorithms for India's smartest CMOs and Marketing Directors
• Work with India's most advanced Media and Digital Marketing Datascience team at Mindshare
• A fantastic opportunity to develop a career in data & analytics at WPP's groupm agencies

Measures of success

In three months: * Understand and rebuild existing client MMM models in production

• Understand proprietary Mindshare algorithms and train on them
• Integrate with business and digital teams on campaign planning and optimisation

In 6 months: * Develop custom non-linear and advanced MMMs in line with global industry advancements.

• Help expand media and digital attribution modelling work at Mindshare
• Teach and inspire the junior Analysts to build cutting edge MMM algorithms

In 12 months:

Own the MMM Datascience program expansion and delivery. Build algorithmic innovation pipeline for at least 3 clients.

Responsibilities of the role:

• Understand business problems, media measurement framework, brand metrics research that supports clients\' go to market plans.
• Work closely with Mindshare Leadership, Business leads, Programmatic and Digital talent to understand the daily rhythm of client campaigns and the requirements thereof.
• Take the lead on finding analytics solutions for existing campaign situations
• Gather network knowledge to supplement a campaign situation
• Build test models and improve continuously by taking feedback from clients / peers
• Supervise, train and mentor interns and junior datascientists
• Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with internal agency stakeholders and clients
• Develop analytics proposals and strategies to present to clients
• Identify and partner with external measurement vendors and third-party data providers

What you will need:

• 6+ years of experience in media and digital campaign statistical analysis , especially using Machine Learning
• 1-2 years of experience in a people management or supervisory role
• Bachelor's or Graduate in Statistics, Engineering, Computer Science. Economics, Operations Research or related quantitative field
• Good knowledge of full funnel brand measurement , attribution challenges and campaign optimization approaches.
• Some knowledge of programmatic data and ad serving platforms such as DCM and/ or trading platforms such as DV360, Scibids etc
• Some knowledge of integrated marketing disciplines (including primary research, online advertising, customer segmentation, targeting, direct marketing, customer care)
• Some experience with SQL/BigQuery and comfortable working with at least one of the major cloud platforms (GCP, Azure, AWS)
• Thorough understanding of online marketing, digital metrics and programmatic
• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations using statistical and econometric modeling techniques
• 1-2 year Datascience certifications is mandatory

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - . We believe that in today's world, everything begins and ends in media. We aim to be our clients\' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world's leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Mindshare