Job Description

About Mindler :Mindler is the most-advanced website for online career assessment, career guidance and career counselling in India, designed for school students and graduates. Mindler helps you discover your perfect career through its 5- dimensional career assessment, and revolutionary approach to career counselling and career guidance. Get your career into safe hands with Mindler, today! :We are seeking an experienced Senior Content Writer to join our dynamic team and lead our content creation efforts. As a Senior Content Writer, you will be responsible for crafting engaging and compelling content while also overseeing a team of talented content writers, graphic designers, video editors, and other creative professionals.Writing, Editing, and Proofreading : Produce high-quality, original, and error-free content across various channels, including blogs, articles, website copy, social media posts, emails, and more.Team Management : Lead and mentor a team of content creators and designers, fostering a collaborative and innovative work environment. Provide guidance and support to team members to help them achieve their full potential.Cross-platform Content Strategy : Develop and execute a comprehensive content strategy that spans multiple platforms, ensuring consistent messaging and brand identity throughout.Idea Generation : Collaborate with team members to brainstorm and generate fresh, creative ideas that resonate with our target audience and drive engagement.Editorial and Technical Support : Offer expert guidance and support in terms of content development, creative direction, and technical aspects to enhance the quality and impact of content.Content Management : Oversee content distribution across various platforms, including social media, email newsletters, and other marketing channels. Ensure timely and consistent content delivery.Social Media Ideation and Strategy : Develop innovative and effective social media posts and calendars that align with the overall content strategy and brand voice.External Agency Coordination : Collaborate with external agencies for blog creation and other content-related projects, ensuring seamless coordination and delivery.Blog Calendar Management : Maintain and manage the blog calendar, ensuring a steady flow of relevant and engaging content.Cross-departmental Collaboration : Liaise with the marketing team and other departments/teams to understand content requirements, align with organizational goals, and deliver content that meets business objectives.Key Responsibility Areas :Objective : To create strategies, and engaging content for various channels, including social media, marketing mailers, blogs, and other content-related tasks, while driving brand awareness and audience engagement to achieve marketing objectives.Mindler Verticals :1. B2C (Students-centric)2. B2B (Institutions-centric)3. International Certified Career Coach (Career Professionals)4. Mindler Partner (Career Professionals)Roles and Responsibilities :- Social Media- Ideating and Visualizing with the team- Creative copies for the posts- Post Copies and Hashtags (Not Frequently)- Researching and gathering data to develop well-informed strategic plans for our social media handles.- Coordinating with the designers and Writers to approve the creatives- Collaborating and coordinating with the vertical heads regarding content and creative requirements.- Marketing Content- Mailers and WhatsApp messages- Brochures, Newsletters, Webinar Content- Understanding and Managing Content Strategies and Executing Marketing Campaigns- Coordinating with the Marketing Team- Blogs- Ideating SEO Blog topics- Understanding Competitor Blogs and Strategizing effective ways to tap into SEO strategies.- Coordinating and allotting blogs to Freelancers and External agencies- Blog Review and Coordinating with the counselling team to get the blogs reviewed from them and facts checked.- Review Published Content- Miscellaneous Content- Content Delivery requirements that can be PR articles, documents, and other relevant write-ups.Overall Responsibilities :Content Creation and Curation :- Develop high-quality, creative, and audience-centric content for social media platforms, marketing mailers, WhatsApp\'s, blogs, and other relevant channels.- Write engaging and persuasive copy that aligns with the brand voice and tone.- Conduct thorough research on industry trends, target audience preferences, and competitor analysis to produce relevant and compelling content.- Ensure content is optimized for the specific channel and target audience (e.g., character limits, hashtags, keywords).Content Strategy and Planning :- Generate content ideas and themes that align with the objectives, target audience interests, and industry trends- Stay updated with emerging content formats, social media trends, and best practices to drive innovation and engagement.Content Optimization and Distribution :- Implement effective search engine optimization (SEO) techniques to optimize content for organic visibility and traffic.- Create catchy headlines, subject lines, and call-to-actions to maximize click-through rates and conversions.- Collaborate with the design team to create visually appealing and shareable content assets (images, infographics, videos) to enhance engagement.Collaboration and Communication :- Coordinate with cross-functional teams (marketing, design, social media) to ensure content alignment and consistency.- Seek input and feedback from stakeholders to enhance content quality and effectiveness.- Actively participate in brainstorming sessions, content ideation, and planning meetings.- Communicate effectively with team members to understand requirements and deliver on expectations.Must-Have Skills : - Excellent communication & presentation skills- Command over Google Sheets, MS Excel and MS Power point- Ability to comprehend, analyse and assess changing business dynamics- Willingness to pick new challenges and activities to drive business interests- Intrinsically motivated and a team player. 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