Job Description

Profile : Social Media internJob Summary :As a Social Media Marketing Executive, one will be responsible for developing and executing social media marketing strategies. This multifaceted role requires a blend of marketing acumen, creativity, and exceptional writing skills to effectively promote our brand and engage with our target audience on different social marketing platforms.Key Responsibilities :- Strategy Development : Create and implement comprehensive social media marketing strategies aligned with the company\'s objectives and brand identity.- Content Creation : Develop and curate content for social media platforms, including text, images, videos, and other multimedia elements.- Platform Management : Manage and maintain social media accounts, engaging with the audience, and fostering meaningful relationships with followers and fans.- Audience Engagement : Monitor and respond to comments, messages, mentions, and interact with the online community.- Analytics and Reporting : Regularly analyze social media analytics and KPIs to assess campaign effectiveness and provide recommendations for improvement.- Competitive Analysis : Stay updated on industry trends and competitor activities to identify opportunities and trends that can be leveraged.- Content Calendar : Maintain a content calendar to schedule and organize social media posts in advance.- Crisis Management : Develop and implement crisis management plans for social media to address any negative comments, controversies, or issues that may arise.- Content Promotion : Share content through appropriate social media channels and collaborate with the marketing team for content promotion.- Collaborate with cross-functional teams to understand product features, technical specifications and key selling points.Qualifications :- Bachelor\'s degree in marketing, communications, journalism, or a related field.- In-depth knowledge of various social media platforms and their capabilities.- Excellent writing, editing, and proofreading skills.- Creative thinking and the ability to generate fresh ideas.- Strong analytical and problem-solving skills.- Proficiency in social media management tools, content management systems, and analytics platforms.- 0-2 years of relevant experience. (ref:updazz.com)

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