Job Description

Overview :We are looking for an experienced and innovative Influencer, Affiliate Marketing, and Strategic Partnerships Expert to join our marketing team. The ideal candidate will have a strong background in developing and managing influencer partnerships, affiliate programs, and strategic business collaborations. This role requires a blend of creativity, analytical prowess, and exceptional relationship-building skills to drive brand growth and achieve marketing goals.Key Responsibilities :- Influencer Marketing : Develop and implement a comprehensive influencer marketing strategy to increase brand awareness, engagement, and loyalty.- Identify, recruit, and build strong relationships with tech influencers who align with our brand values.- Manage influencer campaigns from inception to execution, ensuring content quality and campaign effectiveness.- Affiliate Marketing : Design, launch, and manage a high-performing affiliate marketing program to drive traffic, sales, and customer acquisition.- Identify and recruit potential affiliate partners, providing them with the tools and resources needed to succeed.- Monitor and analyze affiliate performance, optimizing strategies to maximize ROI.- Strategic Partnerships : Identify, negotiate, and manage strategic business partnerships that can drive growth and provide mutual benefits.- Develop joint marketing initiatives with partners to enhance brand visibility and reach.- Collaborate with internal teams to integrate partnership activities with overall marketing efforts.- Campaign Coordination : Oversee the coordination and execution of influencer, affiliate, and partnership campaigns, ensuring alignment with overall marketing strategies and brand guidelines.- Performance Analysis : Track, analyze, and report on the performance of influencer, affiliate, and partnership campaigns, providing insights and actionable recommendations for improvement.- Budget Management : Manage budgets for influencer, affiliate, and partnership campaigns, ensuring cost-effective strategies that maximize return on investment.- Compliance and Contracts : Negotiate contracts and ensure all partnerships comply with legal guidelines and industry standards.- Market Research : Stay updated on industry trends, competitive landscape, and emerging platforms to continually refine and improve strategies and tactics.Qualifications :- Education : Bachelor\'s degree in Marketing, Communications, Business, or a related field.- Experience : 1-4 years of experience in influencer marketing, affiliate marketing, and strategic partnerships with a proven track record of successful campaigns.- Technical Skills : Proficiency with influencer marketing platforms (e.g., AspireIQ, Traackr), affiliate marketing networks (e.g., Commission Junction, ShareASale, CJ, Refersion), and CRM systems.- Analytical Skills : Strong analytical skills with experience in tracking, interpreting, and reporting campaign metrics and KPIs.- Content Skills : Excellent content creation and storytelling abilities, with an eye for detail and quality.- Communication : Exceptional verbal and written communication skills, with the ability to negotiate and build strong relationships.Preferred Qualifications :- Social Media Expertise : Deep understanding of various social media platforms and their specific influencer marketing dynamics.- Digital Marketing Knowledge : Familiarity with other digital marketing channels and how they integrate with influencer, affiliate, and partnership marketing.- Negotiation Skills : Strong negotiation skills to secure favorable terms with influencers, affiliates, and partners. (ref:updazz.com)

updazz .com