Job Description

WATI is an early stage, fast growing SaaS platform that is revolutionizing how companies communicate with their customers. Through our cutting-edge customer engagement software built on Whatsapps Business API, businesses are now able to have personalised conversations, be easily accessible and engage with their customers in-real time - at scale! We live in the on-demand economy, where customers expect fast, simple and easy service and thats exactly what our platform empowers companies to do.This is made possible through WATIs easy-to-use platform that can be made up and running in no time. As a result, small and medium businesses have embraced the platform rapidly, and thousands of customers across 54 countries are now using WATI within just a year of launch.

We are growing fast, and we are now looking an experienced Meta Ads Specialist to join our team. The successful candidate will be responsible for creating and managing successful Meta ads campaigns across Facebook and Instagram with a deep understanding of the latest industry trends and techniques.

Key responsibilities include:

• Planning and executing paid marketing campaigns on Facebook & Instagram
• Analyzing data on ad spending, revenue, and user/customer behaviour
• Setting and managing campaign budgets, goals, and KPIs
• Provide insights regularly from current and historical data and trends
• Recommend and execute experiments to improve learning across marketing creative and communication
• Research and analyze competitor advertising links
• Staying up-to-date with the latest industry trends and best practices
• Collaborating with cross-functional teams to achieve business objectives

Requirements

• Minimum of 2-3 years of experience managing Meta ad campaigns
• Must be hands-on with Meta Business Manager
• Experience with Meta Pixel to set up conversion tracking codes
• Strong analytical skills and ability to make data-driven decisions
• Knowledge of foreign ad markets and a holistic understanding of other paid ad platforms would be a bonus
• Prior experience working with SaaS companies

If you are a results-driven and highly analytical individual with a passion for digital marketing, we would love to hear from you!

WATI