Job Description

responsible for planning, creating, optimizing, and analyzing advertising campaigns on Meta\'s advertising platforms, which include Facebook, Instagram, and other affiliated networks. This role is crucial in helping businesses reach their target audience and achieve their advertising goals. Responsibilities: 1. **Campaign Strategy and Planning:** - Collaborate with clients or internal teams to understand their advertising objectives and target audience. - Develop comprehensive advertising strategies and campaign plans. 2. **Ad Creation:** - Create engaging ad creatives, including text, images, videos, and other media, adhering to platform guidelines. - Optimize ad content for various placements and formats. 3. **Campaign Setup:** - Set up and configure advertising campaigns on Meta platforms, including budget allocation, targeting options, and ad scheduling. - Implement tracking pixels and conversion tracking for performance measurement. 4. **Audience Targeting:** - Define and refine target audience segments based on demographics, interests, behaviors, and custom audiences. - Utilize advanced targeting options, such as lookalike audiences, to expand reach. 5. **Budget Management:** - Monitor and manage advertising budgets to ensure efficient allocation and spending. - Adjust budgets as needed to optimize campaign performance. 6. **Ad Performance Optimization:** - Continuously monitor ad performance, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS). - Conduct A/B tests to optimize ad creatives, copy, and targeting. 7. **Ad Schedule Management:** - Determine the most effective times to display ads and adjust schedules accordingly. 8. **Ad Quality Control:** - Ensure that ads comply with Meta\'s advertising policies and guidelines. - Address any disapproved ads or policy violations promptly. 9. **Reporting and Analysis:** - Generate regular reports on campaign performance, highlighting key metrics and insights. - Analyze data to make data-driven recommendations for campaign improvements.

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