Job Description

Company DescriptionMediotix is an award-winning digital marketing & analytics agency based in Gurugram. Our mission is to provide the best analytics services at a reasonable cost for brands to grow. We offer a comprehensive set of services in web analytics worldwide and are partnered with Google. We have Meta and Google-certified professionals. Our services include PPC, SEM, SEO, Paid Marketing, and Conversion Funnel.We seek a skilled PPC (Pay-Per-Click) expert to join our dynamic marketing team. The ideal candidate will have a strong background in managing PPC campaigns across Google Ads, Meta Ads, and other major platforms. They should possess a deep understanding of paid advertising strategies, ad copywriting, keyword research, bid management, and conversion tracking.Key Responsibilities:- Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta Ads (Facebook, Instagram), and other platforms.- Perform ongoing keyword research, discovery, and expansion of paid keyword opportunities.- Develop and manage effective PPC ad copies and creatives to maximize ROI.- Monitor and analyze campaign performance, adjusting strategies as necessary to improve results.- Utilize tools like Google Analytics, Google Tag Manager, and other reporting platforms to measure campaign success.- Track KPIs such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).- Manage budgets across campaigns and ensure efficient spending and performance improvements.- Collaborate with cross-functional teams to align paid media efforts with broader marketing strategies.- Keep up-to-date with the latest industry trends, PPC tools, and techniques.Qualifications:- 2 years of experience in PPC campaign management.- Proven track record of managing Google Ads and Meta Ads campaigns with measurable success.- Strong knowledge of keyword research tools and bidding strategies.- Experience with Google Analytics, Google Tag Manager, and similar platforms.- Strong analytical and problem-solving skills.- Excellent written and verbal communication skills.- Certification in Google Ads and/or Meta Ads is a plus.Why Join Us?- Work with a diverse and talented team.- Competitive salary and benefits.- Opportunity for growth and advancement in a fast-paced industry.Location: GurugramJob Type: Full-TimeExperience Required: 2 Years (ref:updazz.com)

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