Responsibilities:- Manage day-to-day operations of Google AdWords, Meta Ads Manager and other leading Ads platforms.- Measure and analyse campaign performance to support continuous optimization efforts to generate leads- Tactical campaign development including keyword discovery, bid strategy execution and budget management.- Develop forward-thinking, data-driven account analysis and clear recommendations that align with team goals.- Own cost-per-lead and cost-per-sale optimization focusing on conversion metrics to drive increased campaign ROI.- Determine and execute testing methodologies, reporting requirements, and modelling requirements, to ensure full impact and efficiency of channel efforts.- Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.- Develop quarterly and annual strategies designed to maximize leadsSpecific Skills: - Degree in Marketing, Communications, or any related field, preferably from Education sector. - 3+ years\' experience with PPC and social media marketing- Familiarity with WordPress- Expertise in A/B and multivariate testing- Advanced Knowledge of the Google Ads, Microsoft Advertising, Facebook, LinkedIn advertising platforms- Proven experience with paid ad campaigns and promotions on social media- Strong creative aptitude, including a keen eye for design and copywriting- Problem-solving mindset with high attention to detail (ref:updazz.com)
updazz .com
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