Job Description

Requirements:1. Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns2. Manage and maintain our social media presence3. Manage day-to-day operations of Google AdWords, Meta Ads Manager and other leading Ads platforms.4. Measure and analyze campaign performance to support continuous optimization efforts to generate leads5. Tactical campaign development including keyword discovery, bid strategy execution and budget management.6. Own cost-per-lead and cost-per-sale optimization focusing on conversion metrics to drive increased campaign ROI7. Identify trends and insights, and optimize spend and performance based on the insights8. Brainstorm new and creative growth strategies to maximize leads9. Collaborate with internal teams to create landing pages and optimize user experience10. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsQualifications :1. Bachelor\'s degree in any related field2. 3+ years of experience in digital marketing3. Knowledge of HTML and CSS4. Knowledge of SEO, SEM, PPC and SMO is mandatory5. Strong attention to detail and ability to multitask6. Proven experience with paid ad campaigns and promotions on social media7. Strong creative aptitude, including a keen eye for design and copywriting (ref:updazz.com)

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