Job Description

Overview:
About Role


We have an exciting role of Specialist - Medical Copy Writer to drive and translate creative and contemporary ideas to solid design and impact. You will have a key role in design and deployment of creative campaigns with our global clients, including many Fortune 50 companies.

Location : Bangalore, Hyderabad, Chennai

www.annalect.com/in

About Us


We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world's creative best.

Annalect India plays a key role for our group companies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together!


Responsibilities:
• Collaborate with cross-functional partners to create novel and original work across a variety of mediums (digital and print) for a variety of audiences (healthcare professionals, patients, consumers).
• Develop a refined understanding of the brand, disease, and the overall therapeutic/treatment category.
• Ensure the creation of all content is developed with appropriate tone, style, and structure based on brand strategy, creative brief, and client expectations.
• Demonstrate a sound understanding of healthcare/pharmaceutical advertising communication requirements.
• Ability to understand appropriate medical/technical documents (clinical studies, product monographs, publications) and translate them into compelling messages and content for a wide variety of audiences.
• Demonstrate superior writing skills and a high level of professional craftsmanship (referencing, annotating).
• Submits copy/concepts in a timely fashion, with enough time for revisions before copy goes to the client.
• Familiar with modular content and omnichannel marketing - the ability to develop and maintain content matrix and core claims documentation.
• Assist copywriter or senior copywriter on various tasks/projects.
• Demonstrate ability to set priorities while handling multiple tasks.
• Communicate effectively and professionally with both clients and staff.
• Keep supervisor up-to-date on all projects.
• Performs other duties as assigned by manager.


Qualifications:
Required Skills • 6-9 years of pharmaceutical and/or healthcare advertising.
• Bachelor's degree or equivalent experience.
• Portfolio containing work samples that demonstrate strong conceptual abilities, creative thinking, and exceptional writing skills in a variety of communication forms (eg, sales aids, direct mail, websites, social) for a variety of audiences (eg, healthcare professionals, patients, consumers).
• Demonstrated understanding of omnichannel marketing, modular content, and required processes for content development.
• Experience with referencing and annotating, and client MLR submissions requirements. AMA experience is preferred.
• An ability to understand and process healthcare information.
• Able to multi-task in a faced paced environment while functioning as a member of a highly collaborative team.
• The desire to work with a diverse group of teams, projects, and clients.
• Strong conceptual ability, standout creative thinking, and top-notch writing skills.
• Excellent communication and collaboration skills to effectively lead a team, work with cross-functional teams, and engage with clients.
• Proven project management skills, with the ability to manage multiple projects, allocate resources effectively, and meet deadlines in a fast-paced environment.
• Excellent communication and collaboration skills to effectively lead a team, work with cross-functional teams, and engage with clients.