Job Description

About Media.net

Media.net is a leading online ad-tech company that develops innovative products for advertisers and publishers. Media.net has one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Media.net manages high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.

By market cap, Media.net is one of the Top 5 largest ad-tech companies worldwide. By revenue, Media.net is the second largest contextual advertising business worldwide. Media.net has 1800+ employees in key operation centers across North America, Europe and Asia. Media.net\'s US HQ is based in New York, and Global HQ in Dubai.

Media.net online ad-tech products include:

- Contextual Advertising: Contextual ads provide publishers demand from the Yahoo Bing network.

- Marketplace: The Media.net Marketplace allows publishers to leverage competitive demand from search, direct advertisers and traditional RTB sources to maximize yield.

- Programmatic Advertising: This allows publishers to get demand through header-bidding server-side integrations.

Profile sketch:

As a Sr Manager in the Digital Marketing team, we are looking for you to bring strategic insight to build a sustained Ads business. You will be managing teams that run performance and branding campaigns of high-profile US brands using multiple ad formats such as Native, Display and Search with a potential of scaling to many more. We look for people who are naturally inclined to dig into the numbers, and are looking to grow alongside a fast paced product. An inclination for bringing structured business processes, deep data analysis data and a willingness to learn new products & ecosystems is a must.

What makes this role exciting is that you will have the opportunity to work closely with the Sales, Product and Engineering team Impact the Product Roadmap & the Business Strategy alongside growing the business.

Core Responsibilities :

- Develops account strategy in partnership with sales Directors and Product and is accountable for the execution of strategy and achievement of KPIs

- Manage a team of 5+ campaign managers who will run search, display and native campaigns

- Build strong relationships with partner teams across media.net and our external partners

- Continuously work to expand our services portfolio and managed ad spends

- Drive advertiser facing technical account management conversations using the help of technical product operations teams

- Forecast campaign scale and understand advertiser market positioning on the basis of the ads brief and industry research

- Collate market insights about advertiser goals and industry trends into actionable campaign strategies

- Identify the right campaign goals and KPIs based on advertiser goals from awareness to website traffic to website actions and performance

- Consistently conduct creative and targeting experiments to optimize campaigns for profitability

- Ability to visualize and dissect campaign reporting for both leadership reporting and to iteratively improve performance

- Build business cases, sales pitches and experiments to support sales conversations to expand advertiser budgets

- Provide creative copy suggestions and graphical ad templates for Search and Display campaigns.

- Manage Display network placement lists on AdWords and other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across the Search & Display networks, and other facets of paid search in accordance with revenue goals.

- Maintain awareness and expertise of the advertiser industry landscape as well as the digital advertising landscape

What skills and experience do you need ?

- 8-10 years of relevant work experience as a team leader and hands-on campaign manager (experience running Search and Display campaigns via popular DSP platforms like DV 360 / Trade Desk / Google Adwords would be a plus)

- Excellent data analysis, interpersonal, communication and storytelling skills to be able to present campaign results effectively (Experience in a data analyst role is a plus)

- A logical thinker with a high level of drive, initiative & self-motivation and can meet deadlines efficiently

- Hands-on experience on with analyzing spreadsheets and digital analytics tools like Google Analytics

- Passionate about marketing and transforming advertiser bottom-line results with digital media

- Excited to get your hands dirty and consistently striving for better results through newer solutions and leveraging in-house resources

- Experience in product feature building, analytics and insights will be a huge plus!

- Aptitude & willingness to learn technology

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