Job Title: Public Relations Specialist Location: Bangalore or Remote Salary: 5 LPA - 10 LPA : We are launching a new software product that may create a lot of buzz. We are looking for a talented and driven Public Relations Specialist to manage our brand publicity to a new level by creating media attention techniques and spearhead our PR campaigns. The successful candidate will play a critical role in generating buzz and securing media coverage to ensure our new software product reaches a wide audience and establishes a strong market presence. Key Responsibilities: - Develop and implement comprehensive public relations strategies to promote the launch of our new software product. - Build and maintain relationships with key media contacts, journalists, bloggers, and influencers. - Craft compelling press releases, pitches, and media kits that effectively communicate our product\xe2\x80\x99s value and unique selling points. - Organize and oversee press events, product demonstrations, and media briefings to generate excitement and coverage. - Monitor media coverage, and analyze the effectiveness of PR campaigns using various metrics and reporting tools. - Collaborate closely with marketing, product, and executive teams to ensure cohesive messaging and alignment on PR initiatives. - Respond to media inquiries and prepare company representatives for interviews and press engagements. - Manage crisis communications and provide strategic counsel on sensitive PR issues. - Keep abreast of industry trends and competitor activities to identify PR opportunities and challenges. Qualifications: - Bachelor\xe2\x80\x99s degree in Public Relations, Communications, Journalism, Marketing, or a related field. - Proven experience (3+ years) in public relations, preferably within the tech or software industry. - Strong network of media contacts and a proven track record of securing high-profile media coverage. - Exceptional writing, editing, and verbal communication skills. - Ability to craft compelling narratives that resonate with diverse audiences. - Experience organizing and managing press events and media briefings. - Ability to work in a fast-paced environment, prioritize tasks, and meet tight deadlines. - Strong analytical skills and the ability to measure and report on the success of PR campaigns. - Proactive, creative thinker with a strategic mindset and a passion for technology. Nice to Have: - Familiarity with product launches and software market or online business. - Experience with social media management and digital marketing. Job Type: Full-time Pay: \xe2\x82\xb9500,000.00 - \xe2\x82\xb91,000,000.00 per year Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Experience:

• Media relations: 1 year (Preferred)

Application Deadline: 28/05/2024
Expected Start Date: 01/06/2024