Job Description

Responsibilities include: Development of overall media investment strategy of major cross-channel campaigns. Principal point of contact with campaign managers, internal and external agency partners and media representatives. Active collaboration with campaign managers writing and delivering campaign briefs. Crafting and evaluating campaign performance of well-defined KPI\'s. Creating actionable audience and performance insights in collaboration with campaign managers, agencies and specialists. Identifying and implementing creative and data-informed media ideas and tactics to drive continuously improving campaign performance. Key member of Media Team, campaign management and cross-functional teams in representing marketing performance to executive audiences. Requirements: Strong background across offline and online media channels. Digital channels including Programmatic, Social and Search. Experience with the India media landscape. Analytical skills measuring and analyzing data and creating actional insights. Team leader, entrepreneurial mindset, results driven. Working knowledge and experience with media principles, marketing activities, tactics and tools. Experienced and confident in presenting complex data in an easy format to top management 5+ years of experience in advertising, marketing and/or project management (ideally in an agency) Bachelor\'s degree What we offer: Diverse, continued internal growth and career opportunities. Including HP\'s own learning platform and LinkedIn Learning An attractive benefit package Work life balance /flexible working hours Women, Pride, Young employees, Sustainability and DisAbility! Just a few of our fantastic global business networks you can get involved with locally

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