Job Description

Key Responsibilities:

Campaign Strategy & Planning:

Design and execute paid search campaigns to attract traffic from search engines and other digital channels.

Arbitrage Management:

Identify and capitalize on arbitrage opportunities by balancing the cost of paid traffic and maximizing return on investment (ROI).

Optimization:

Continuously test, analyze, and optimize campaigns to improve cost efficiency and increase conversion rates.

Market Research:

Conduct competitive research to identify trends, opportunities, and profitable keywords or search queries.

Bid Management:

Manage bids for search ads effectively to control costs while ensuring the best possible placements.

A/B Testing:

Set up and perform A/B testing on landing pages and ad creatives to maximize conversions.

Data Analysis:

Use analytics tools (Google Analytics, AdWords, etc.) to track performance and generate insights. Analyze campaign data to adjust strategies accordingly.

Performance Reporting:

Regularly report on key performance indicators (KPIs), such as cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).

Collaboration:

Work closely with the creative team to ensure ad copy aligns with campaign objectives and landing page design.

Budget Management:

Oversee budget allocation across campaigns and adjust based on performance to meet financial goals.
Job Types: Full-time, Internship

Pay: ?10,000.00 - ?30,000.00 per month

Work Location: In person