Job Description

Type: In-Office Location: Delhi Office (Shahpur Jat) Designation at MediaX: Media Buyer As a Media Buyer, you will be responsible for sourcing, negotiating, and executing media placements to optimize the impact of our campaigns. Your expertise in media procurement and strategic planning will contribute to our success as we reach new heights in the media landscape and use data-driven insights to make informed decisions and refine campaign strategies. Job Responsibilities: Campaign Strategy and Planning: Develop and implement effective media buying strategies aligned with performance goals. Conduct market research and competitor analysis to identify opportunities and trends. Collaborate with the marketing team to define target audiences and campaign objectives. Media Buying and Execution: Execute media buying across various digital advertising platforms (e.g., Google Ads, Facebook Ads, Instagram Ads, etc.). Manage ad budgets and bidding strategies to maximize ROI. Create, monitor, and optimize campaigns to ensure they meet KPIs. Data Analysis and Reporting: Analyze campaign performance data to identify areas for improvement and optimization. Generate regular reports and insights for stakeholders. Use data-driven insights to make informed decisions and refine campaign strategies. Creative Collaboration: Collaborate with creative teams to develop compelling ad creatives and landing pages. A/B test ad creatives and messaging to identify the most effective strategies. Tool Expertise: Proficiently use advertising platforms (e.g., Google Ads, Facebook Business Manager) to set up and manage campaigns.

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