- Act as the primary point of contact for clients, effectively communicating their goals, requirements, and expectations for social media campaigns and projects. - Collaborate with clients to develop comprehensive social media strategies that align with their business objectives and target audience. - Conduct in-depth research and analysis of client industries, competitors, and target markets to identify opportunities and recommend effective social media approaches. - Create detailed project plans, including timelines, deliverables, and budgets, ensuring smooth execution and timely completion of social media projects. - Coordinate with internal teams, such as content creators, designers, and account managers, to successfully implement social media campaigns and projects. - Oversee the day-to-day execution of social media projects, including content creation, scheduling, and community management, ensuring consistency, quality, and timely delivery. - Monitor and analyze social media performance metrics, such as engagement, reach, and conversions, providing regular reports and insights to clients. - Continuously optimize social media campaigns through testing and iteration of different content formats, targeting strategies, and ad placements. - Stay up to date with the latest social media trends, tools, and best practices, proactively educating clients on industry developments and opportunities. - Serve as a strategic advisor to clients, offering recommendations and guidance on social media strategies, content ideas, and campaign optimization. - Manage client expectations, address concerns or issues, and deliver excellent customer service to foster long-term relationships. - Stay informed about relevant legal and ethical considerations in social media marketing, ensuring compliance with client-specific guidelines and policies (ref:updazz.com)
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