Job Description

:

• Good experience in Google Analytics analytics Google Tag Manager tagging Braze campaign management
• mParticle CDP and Snowflake DW as the different tools in Martech suite of products
• Candidate should have at least hands on expertise on GA GTM and Braze
• Experience in retail B2C industry digital applications
• Experience in transactional applications vs content applications
• Experience managing martech across omni channel applications like website mobile apps ipad is a must
• Excellent communication and prior experience working directly with business stakeholders on design development rollout and review responses
• Presence in NY office 2 3 days office and work experience with offshore teams

Key Responsibilities

• Responsible for identifying the best marketing automation software and other technology solutions implementing them into the clients existing technology stack and ensuring all marketing strategies align with clients objectives
• To have strong problem solving skills and candidate must be able to interpret metrics such as conversion rates cost per lead and click through rates to gain insights for future improvement To play a crucial role in optimizing marketing campaigns customer engagement and overall business performance through data analysis and leveraging various marketing technology tools Work closely with the marketing team digital marketing data Developers to identify opportunities measure performance and recommend strategies for improving marketing efforts
• The role involves data analysis reporting and the effective utilization of marketing technology tools Braze mParticle Branch Snowflake Google Analytics Firebase Google Tag Management Collect monitor and analyze data using KPIs such as click through rate conversion rate or cost per lead Braze
• Suggest ways to increase customer acquisition demand generation and revenue
• Expertise Intermediate level in using new technology solutions such as project management software digital advertising platforms and database management and analytics

About Company:LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 84,000+ talented and entrepreneurial professionals across more than 30 countries, LTIMindtree xe2x80x94 a Larsen & Toubro Group company xe2x80x94 solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/ Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/

LTIMindtree