Job Description

Assistant Manager - Product Marketing

Key Deliverables:

- Develop comprehensive marketing plans with sales and marketing teams.

- Work closely with product development team to determine the most profitable course for each existing and new product.

- Understands the performance marketing strategies and implement them to improve the performance KPIs.

- Communicate the value of new products and services to the stakeholders involved.

- Speak and present both internally and externally to promote the story of our product.

- Understand the market, target customers, their needs, the competition landscape to identify growth opportunities.

- Help marketing team in building highly engaging campaigns across user funnels to increase conversion rates.

- Representing the customer voice in product development, marketing and all related communications.

Key Requirement:

- 5 - 7 years of Product Marketing experience.

- Data driven with keen creative capabilities.

- Prior expertise in creating customer centric engaging content from product and technical features.

- Strong collaboration skills across teams.

- Strong numerical and analytical aptitude.

- Ability to think and react in a high-energy, fast-paced environment.

- Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.

- Technical aptitude and agility to learn web-based tools.

- Very strong written communication and presentation skills.

Tools Experience : Adobe Analytics (Must have), AppsFlyer, Google Analytics & Firebase (Good to have)

Experience: Total work: 5 - 7 years (Required) with minimum of 2 years of relevant experience

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